Text #241410 Graphite Secondary #4A241A Bistre Primary #FF6B4A Tomato Red Accent #FFB088 Melon Surface #FFF1E9 Linen

Sunrise Commerce

Warm Retail storefronts 5 colors

One coral does every call to action; the peach only warms up empty space. On a warm near-white the product photography still wins, which on a shopfront is the whole point.

Text Graphite — #241410
Secondary Bistre — #4A241A
Primary Tomato Red — #FF6B4A
Accent Melon — #FFB088
Surface Linen — #FFF1E9

Contrast matrix

Text on Surface 16.08 AAA
Primary on Surface 2.55 Fail
Text on Secondary 1.32 Fail
Surface on Primary 2.55 Fail
Accent on Text 9.99 AAA

Ratios are WCAG 2 contrast between the roles as assigned above. AA needs 4.5:1 for body text, 3:1 for large text.

Export tokens

:root {
  --text: #241410;
  --secondary: #4A241A;
  --primary: #FF6B4A;
  --accent: #FFB088;
  --surface: #FFF1E9;
}
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How the roles work

SurfaceThe lightest color — page and card backgrounds.
TextThe darkest color — body text and high-contrast UI.
PrimaryThe most chromatic middle — buttons, links, the one color that pushes.
AccentThe second most chromatic — badges, highlights, states.
SecondaryEverything else — fills, borders, supporting surfaces.