Nearest named color: Dark Blue
#000090
#000090
Nearest named
Dark Blue
Family
Blue
Lightness
29.5%
Chroma
0.205
Hue angle
264.1°
Temperature
Cool
Contrast on white
14.97:1 · AAA
Contrast on black
1.24:1 · Fail
Web-safe
#000099
CSS oklch()
30% 0.20 264

#000090 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.

Palettes built on #000090

Not just a swatch — here's how #000090 works with other colors. Named schemes with #000090 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Dark Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Tech Product Signal · 5 colors

Dark Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dark Blue.

Moody Editorial Color · 5 colors

Dark Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Dark Blue.

Coastal Morning Lead · 5 colors

Dark Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Dark Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Blue carrying the quiet middle.

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Color Lab

How #000090 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 9/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 20/100
Very low
Firm and assertive — carries weight and contrast.
Depth 76/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 15/100
Very low
Clean and current — no dusty, aged cast.
Luxury 67/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 79/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 33/100
Low
Workable accent with care around contrast.
Surface fit 21/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 62/100
High
Prints close, with a slight loss of vibrancy.

Pairs with #000090

For UI
For branding
For interior
For fashion
People also use #000090 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 15.0:1. Use
Subtle surface Use #C0C0F5 for cards and hover fills. Tint 80
Avoid beside #30008F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #000090 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #000090;
  --color-base-rgb: 0 0 144;
  --color-base-oklch: oklch(29.5% 0.205 264.1);
  --color-50: #F0F0FE;
  --color-100: #D8D8FD;
  --color-200: #B1B1FC;
  --color-300: #7777F8;
  --color-400: #4646EC;
  --color-500: #2222D2;
  --color-600: #23239F;
  --color-700: #1F1F70;
  --color-800: #181848;
  --color-900: #11112C;
  --color-on-base: #FFFFFF;
}