#003181 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.
Not just a swatch — here's how #003181 works with other colors. Named schemes with #003181 in its natural role, and a note on why the supporting colors balance it.
Yale Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Yale Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Yale Blue.
Yale Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Yale Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Yale Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yale Blue carrying the quiet middle.
How #003181 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #003181 at work across the surfaces designers actually ship.
:root {
--color-base: #003181;
--color-base-rgb: 0 49 129;
--color-base-oklch: oklch(34.3% 0.144 260.5);
--color-50: #F0F6FE;
--color-100: #D8E6FD;
--color-200: #B1CDFC;
--color-300: #77A9F8;
--color-400: #4686EC;
--color-500: #2266D2;
--color-600: #23529F;
--color-700: #1F3E70;
--color-800: #182B48;
--color-900: #111B2C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
yale-blue: {
50: '#F0F6FE',
100: '#D8E6FD',
200: '#B1CDFC',
300: '#77A9F8',
400: '#4686EC',
500: '#2266D2',
600: '#23529F',
700: '#1F3E70',
800: '#182B48',
900: '#111B2C',
},
}
$base: #003181; $base-ink: #FFFFFF; $base-50: #F0F6FE; $base-100: #D8E6FD; $base-200: #B1CDFC; $base-300: #77A9F8; $base-400: #4686EC; $base-500: #2266D2; $base-600: #23529F; $base-700: #1F3E70; $base-800: #182B48; $base-900: #111B2C; $base-hover: #002766; $base-subtle: #9ABBF1;
{
"color": {
"base": {
"value": "#003181",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F0F6FE",
"type": "color"
},
"100": {
"value": "#D8E6FD",
"type": "color"
},
"200": {
"value": "#B1CDFC",
"type": "color"
},
"300": {
"value": "#77A9F8",
"type": "color"
},
"400": {
"value": "#4686EC",
"type": "color"
},
"500": {
"value": "#2266D2",
"type": "color"
},
"600": {
"value": "#23529F",
"type": "color"
},
"700": {
"value": "#1F3E70",
"type": "color"
},
"800": {
"value": "#182B48",
"type": "color"
},
"900": {
"value": "#111B2C",
"type": "color"
}
}
}
}