Nearest named color: Yale Blue
#003371
#003371
Nearest named
Yale Blue
Family
Blue
Lightness
33.3%
Chroma
0.118
Hue angle
257.1°
Temperature
Cool
Contrast on white
12.27:1 · AAA
Contrast on black
1.51:1 · Fail
Web-safe
#003366
CSS oklch()
33% 0.12 257

#003371 is a deep, cool indigo. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.

Palettes built on #003371

Not just a swatch — here's how #003371 works with other colors. Named schemes with #003371 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Yale Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Yale Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Yale Blue.

Coastal Morning Lead · 5 colors

Yale Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Yale Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Yale Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yale Blue carrying the quiet middle.

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Color Lab

How #003371 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 19/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 28/100
Low
Firm and assertive — carries weight and contrast.
Depth 67/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 35/100
Low
A faint retro warmth without tipping into sepia.
Luxury 72/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 46/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 50/100
Moderate
Workable accent with care around contrast.
Surface fit 27/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 76/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #003371

For UI
For branding
For interior
For fashion
People also use #003371 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 12.3:1. Use
Subtle surface Use #BBD4F4 for cards and hover fills. Tint 80
Avoid beside #000D70 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #003371 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #003371;
  --color-base-rgb: 0 51 113;
  --color-base-oklch: oklch(33.3% 0.118 257.1);
  --color-50: #F0F7FE;
  --color-100: #D8E9FD;
  --color-200: #B1D2FC;
  --color-300: #77B1F8;
  --color-400: #4691EC;
  --color-500: #2272D2;
  --color-600: #235B9F;
  --color-700: #1F4370;
  --color-800: #182E48;
  --color-900: #111D2C;
  --color-on-base: #FFFFFF;
}