Nearest named color: Forest Green
#00A40B
#00A40B
Nearest named
Forest Green
Family
Green
Lightness
62.3%
Chroma
0.210
Hue angle
142.8°
Temperature
Neutral-leaning
Contrast on white
3.33:1 · AA Large
Contrast on black
5.59:1 · AA
Web-safe
#009900
CSS oklch()
62% 0.21 143

#00A40B is a mid-toned, temperate green. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #00A40B

Not just a swatch — here's how #00A40B works with other colors. Named schemes with #00A40B in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Forest Green is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Forest Green.

Japanese Sand Base · 5 colors

Forest Green sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Botanical Studio Lead · 5 colors

Forest Green leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.

Minimal Editorial Surface · 5 colors

Forest Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Forest Green carrying the quiet middle.

Coastal Morning Lead · 5 colors

Forest Green opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

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Color Lab

How #00A40B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 48/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 38/100
Low
Middle-weight — neither delicate nor heavy.
Depth 41/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 28/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 24/100
Low
Clean and current — no dusty, aged cast.
Luxury 40/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 81/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 71/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 19/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 54/100
Moderate
Prints close, with a slight loss of vibrancy.

Pairs with #00A40B

For UI
For branding
For interior
For fashion
People also use #00A40B with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.6:1. Use
Subtle surface Use #C3F5C7 for cards and hover fills. Tint 80
Avoid beside #00A341 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #00A40B at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #00A40B;
  --color-base-rgb: 0 164 11;
  --color-base-oklch: oklch(62.3% 0.210 142.8);
  --color-50: #F0FEF1;
  --color-100: #D8FDDA;
  --color-200: #B1FCB6;
  --color-300: #77F880;
  --color-400: #46EC51;
  --color-500: #22D22E;
  --color-600: #239F2B;
  --color-700: #1F7024;
  --color-800: #18481C;
  --color-900: #112C13;
  --color-on-base: #141310;
}