What color is #010704?

#010704 is a very dark low-chroma cool gray with a subtle cool cast. In RGB it is rgb(1, 7, 4), and in HSL hsl(150, 75%, 2%).

Is #010704 accessible as text?

On white, #010704 has a contrast ratio of 20.32:1 (passes WCAG AA for body text); on black it is 1.03:1 (fails). For text placed on #010704, use white for the best readability.

What is the closest Tailwind color to #010704?

The nearest Tailwind CSS token is zinc-950 (#09090B).

What colors go well with #010704?

As a neutral, #010704 pairs cleanly with white, off-white and light grays for text, and sits under accent hues like blue, violet, emerald or warm orange — use it as a dark surface or high-contrast base and let the accent carry the color.

Is #010704 the same as CSS black?

No — #010704 is not the CSS named color black, but black (#000000) is the closest CSS named color.

#010704 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #010704

Not just a swatch — here's how #010704 works with other colors. Named schemes with #010704 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #010704 Surface #13161A Highlight #F4F6F8 Secondary #586771 Accent #17211C

Jet Black is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Jet Black.

Vintage Leather Lead · 5 colors

Lead #010704 Secondary #744F1A Surface #E5DBC0 Accent #3B5141 Anchor #5B2320

Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #010704 Surface #EDEADC Highlight #F5F1E7 Secondary #B6B09F Ink #2A2723

Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #010704 Anchor #141210 Accent #BDA84C Secondary #202C26 Surface #F1EDE3

Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #010704 Secondary #202422 Support #989286 Ink #17140F

Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.

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Color Lab

How #010704 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 48/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 14/100

Very low

Firm and assertive — carries weight and contrast.

Depth 83/100

Very high

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 21/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 16/100

Very low

Clean and current — no dusty, aged cast.

Luxury 80/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 8/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 3/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 72/100

High

Calm enough for large fills — backgrounds, cards, sections.

Print safety 96/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #010704

For UI

For branding

For interior

For fashion

People also use #010704 with

Sacramento Green Jet Black Platinum Hunter Green

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 20.3:1. Use

Subtle surface Use #B2E8CD for cards and hover fills. Tint 80

Avoid beside #010908 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #010704 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #010704;
  --color-base-rgb: 1 7 4;
  --color-base-oklch: oklch(11.6% 0.019 165.3);
  --color-50: #F1FEF7;
  --color-100: #DAFBEB;
  --color-200: #B8F5D6;
  --color-300: #87E8B8;
  --color-400: #5BD799;
  --color-500: #38BC7A;
  --color-600: #329061;
  --color-700: #296647;
  --color-800: #1E4230;
  --color-900: #14291F;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  jet-black: {
    50: '#F1FEF7',
    100: '#DAFBEB',
    200: '#B8F5D6',
    300: '#87E8B8',
    400: '#5BD799',
    500: '#38BC7A',
    600: '#329061',
    700: '#296647',
    800: '#1E4230',
    900: '#14291F',
  },
}

$base: #010704;
$base-ink: #FFFFFF;
$base-50: #F1FEF7;
$base-100: #DAFBEB;
$base-200: #B8F5D6;
$base-300: #87E8B8;
$base-400: #5BD799;
$base-500: #38BC7A;
$base-600: #329061;
$base-700: #296647;
$base-800: #1E4230;
$base-900: #14291F;
$base-hover: #010704;
$base-subtle: #89DFB4;

{
    "color": {
        "base": {
            "value": "#010704",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F1FEF7",
                "type": "color"
            },
            "100": {
                "value": "#DAFBEB",
                "type": "color"
            },
            "200": {
                "value": "#B8F5D6",
                "type": "color"
            },
            "300": {
                "value": "#87E8B8",
                "type": "color"
            },
            "400": {
                "value": "#5BD799",
                "type": "color"
            },
            "500": {
                "value": "#38BC7A",
                "type": "color"
            },
            "600": {
                "value": "#329061",
                "type": "color"
            },
            "700": {
                "value": "#296647",
                "type": "color"
            },
            "800": {
                "value": "#1E4230",
                "type": "color"
            },
            "900": {
                "value": "#14291F",
                "type": "color"
            }
        }
    }
}

Palettes built on #010704

Color Lab

Pairs with #010704

UI roles & guardrails

In real applications

Scales

Every model

Export