What color is #012A71?

#012A71 is a dark, vivid blue. In RGB it is rgb(1, 42, 113), and in HSL hsl(218, 98%, 22%).

Is #012A71 accessible as text?

On white, #012A71 has a contrast ratio of 13.37:1 (passes WCAG AA for body text); on black it is 1.57:1 (fails). For text placed on #012A71, use white for the best readability.

What is the closest Tailwind color to #012A71?

The nearest Tailwind CSS token is blue-950 (#162456).

What colors go well with #012A71?

#012A71 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #6F4701. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #012A71 below.

Is #012A71 good for buttons?

#012A71 works well for buttons and highlights, but use white text on #012A71 — black text only reaches 1.57:1, below the 4.5:1 needed for normal-size labels.

Is #012A71 the same as CSS midnightblue?

No — #012A71 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color.

#012A71 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #012A71

Not just a swatch — here's how #012A71 works with other colors. Named schemes with #012A71 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #012A71 Anchor #141210 Accent #ADAE53 Secondary #232933 Surface #F0EEE3

Yale Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #012A71 Anchor #2A2A2E Secondary #6E6E74 Surface #E9E7DA Accent #0F093B

Yale Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Yale Blue.

Coastal Morning Lead · 5 colors

Lead #012A71 Accent #A5C4C1 Surface #DDDBBF Secondary #9AA0A1 Anchor #21344A

Yale Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #012A71 Secondary #7F4536 Surface #E1DDC1 Accent #375246 Anchor #57223A

Yale Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F6F4EF Accent #012A71 Secondary #475670 Support #9D8F88 Ink #18140F

Yale Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Yale Blue carrying the quiet middle.

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Color Lab

How #012A71 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 17/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 26/100

Low

Firm and assertive — carries weight and contrast.

Depth 70/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 31/100

Low

A faint retro warmth without tipping into sepia.

Luxury 72/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 50/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 44/100

Moderate

Workable accent with care around contrast.

Surface fit 25/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #012A71

For UI

For branding

For interior

For fashion

People also use #012A71 with

Dark Cyan Midnight Blue Sepia Gainsboro Charcoal

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 13.4:1. Use

Subtle surface Use #BBD0F3 for cards and hover fills. Tint 80

Avoid beside #01056F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #012A71 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #012A71;
  --color-base-rgb: 1 42 113;
  --color-base-oklch: oklch(31.2% 0.130 260.7);
  --color-50: #F0F5FE;
  --color-100: #D8E6FD;
  --color-200: #B1CCFC;
  --color-300: #78A7F7;
  --color-400: #4883EA;
  --color-500: #2463D1;
  --color-600: #24519E;
  --color-700: #203D6F;
  --color-800: #192A48;
  --color-900: #111B2C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  yale-blue: {
    50: '#F0F5FE',
    100: '#D8E6FD',
    200: '#B1CCFC',
    300: '#78A7F7',
    400: '#4883EA',
    500: '#2463D1',
    600: '#24519E',
    700: '#203D6F',
    800: '#192A48',
    900: '#111B2C',
  },
}

$base: #012A71;
$base-ink: #FFFFFF;
$base-50: #F0F5FE;
$base-100: #D8E6FD;
$base-200: #B1CCFC;
$base-300: #78A7F7;
$base-400: #4883EA;
$base-500: #2463D1;
$base-600: #24519E;
$base-700: #203D6F;
$base-800: #192A48;
$base-900: #111B2C;
$base-hover: #012159;
$base-subtle: #97B7F0;

{
    "color": {
        "base": {
            "value": "#012A71",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F0F5FE",
                "type": "color"
            },
            "100": {
                "value": "#D8E6FD",
                "type": "color"
            },
            "200": {
                "value": "#B1CCFC",
                "type": "color"
            },
            "300": {
                "value": "#78A7F7",
                "type": "color"
            },
            "400": {
                "value": "#4883EA",
                "type": "color"
            },
            "500": {
                "value": "#2463D1",
                "type": "color"
            },
            "600": {
                "value": "#24519E",
                "type": "color"
            },
            "700": {
                "value": "#203D6F",
                "type": "color"
            },
            "800": {
                "value": "#192A48",
                "type": "color"
            },
            "900": {
                "value": "#111B2C",
                "type": "color"
            }
        }
    }
}

Palettes built on #012A71

Color Lab

Pairs with #012A71

UI roles & guardrails

In real applications

Scales

Every model

Export