#012FA3 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.
Not just a swatch — here's how #012FA3 works with other colors. Named schemes with #012FA3 in its natural role, and a note on why the supporting colors balance it.
Klein Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Klein Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Klein Blue.
Klein Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Klein Blue.
Klein Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Klein Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Klein Blue carrying the quiet middle.
How #012FA3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #012FA3 at work across the surfaces designers actually ship.
:root {
--color-base: #012FA3;
--color-base-rgb: 1 47 163;
--color-base-oklch: oklch(37.4% 0.190 263.2);
--color-50: #F0F4FE;
--color-100: #D8E2FD;
--color-200: #B1C6FC;
--color-300: #789CF7;
--color-400: #4775EB;
--color-500: #2355D2;
--color-600: #23469F;
--color-700: #1F366F;
--color-800: #192648;
--color-900: #11192C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
klein-blue: {
50: '#F0F4FE',
100: '#D8E2FD',
200: '#B1C6FC',
300: '#789CF7',
400: '#4775EB',
500: '#2355D2',
600: '#23469F',
700: '#1F366F',
800: '#192648',
900: '#11192C',
},
}
$base: #012FA3; $base-ink: #FFFFFF; $base-50: #F0F4FE; $base-100: #D8E2FD; $base-200: #B1C6FC; $base-300: #789CF7; $base-400: #4775EB; $base-500: #2355D2; $base-600: #23469F; $base-700: #1F366F; $base-800: #192648; $base-900: #11192C; $base-hover: #012582; $base-subtle: #A4BAF2;
{
"color": {
"base": {
"value": "#012FA3",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F0F4FE",
"type": "color"
},
"100": {
"value": "#D8E2FD",
"type": "color"
},
"200": {
"value": "#B1C6FC",
"type": "color"
},
"300": {
"value": "#789CF7",
"type": "color"
},
"400": {
"value": "#4775EB",
"type": "color"
},
"500": {
"value": "#2355D2",
"type": "color"
},
"600": {
"value": "#23469F",
"type": "color"
},
"700": {
"value": "#1F366F",
"type": "color"
},
"800": {
"value": "#192648",
"type": "color"
},
"900": {
"value": "#11192C",
"type": "color"
}
}
}
}