#014F74 is a mid-toned, cool blue. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #014F74 works with other colors. Named schemes with #014F74 in its natural role, and a note on why the supporting colors balance it.
Classic Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Classic Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Classic Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Classic Blue.
Classic Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Classic Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Classic Blue carrying the quiet middle.
How #014F74 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #014F74 at work across the surfaces designers actually ship.
:root {
--color-base: #014F74;
--color-base-rgb: 1 79 116;
--color-base-oklch: oklch(40.6% 0.090 238.3);
--color-50: #F0FAFE;
--color-100: #D8F1FD;
--color-200: #B1E4FC;
--color-300: #78CFF7;
--color-400: #48B7EA;
--color-500: #249AD1;
--color-600: #24779E;
--color-700: #20566F;
--color-800: #193948;
--color-900: #11232C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
classic-blue: {
50: '#F0FAFE',
100: '#D8F1FD',
200: '#B1E4FC',
300: '#78CFF7',
400: '#48B7EA',
500: '#249AD1',
600: '#24779E',
700: '#20566F',
800: '#193948',
900: '#11232C',
},
}
$base: #014F74; $base-ink: #FFFFFF; $base-50: #F0FAFE; $base-100: #D8F1FD; $base-200: #B1E4FC; $base-300: #78CFF7; $base-400: #48B7EA; $base-500: #249AD1; $base-600: #24779E; $base-700: #20566F; $base-800: #193948; $base-900: #11232C; $base-hover: #01405D; $base-subtle: #98D4F0;
{
"color": {
"base": {
"value": "#014F74",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F0FAFE",
"type": "color"
},
"100": {
"value": "#D8F1FD",
"type": "color"
},
"200": {
"value": "#B1E4FC",
"type": "color"
},
"300": {
"value": "#78CFF7",
"type": "color"
},
"400": {
"value": "#48B7EA",
"type": "color"
},
"500": {
"value": "#249AD1",
"type": "color"
},
"600": {
"value": "#24779E",
"type": "color"
},
"700": {
"value": "#20566F",
"type": "color"
},
"800": {
"value": "#193948",
"type": "color"
},
"900": {
"value": "#11232C",
"type": "color"
}
}
}
}