#030001 is a muted, temperate red. On the Color Lab it reads clean and engineered, quietly premium. It holds up as a large surface and is too dark to lead as a primary accent.
Not just a swatch — here's how #030001 works with other colors. Named schemes with #030001 in its natural role, and a note on why the supporting colors balance it.
Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Black carrying the quiet middle.
Black sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #030001 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #030001 at work across the surfaces designers actually ship.
:root {
--color-base: #030001;
--color-base-rgb: 3 0 1;
--color-base-oklch: oklch(6.3% 0.026 353.8);
--color-50: #FEF0F5;
--color-100: #FDD8E4;
--color-200: #FCB1CA;
--color-300: #F877A2;
--color-400: #EC467D;
--color-500: #D2225D;
--color-600: #9F234C;
--color-700: #701F3A;
--color-800: #481828;
--color-900: #2C111A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
black: {
50: '#FEF0F5',
100: '#FDD8E4',
200: '#FCB1CA',
300: '#F877A2',
400: '#EC467D',
500: '#D2225D',
600: '#9F234C',
700: '#701F3A',
800: '#481828',
900: '#2C111A',
},
}
$base: #030001; $base-ink: #FFFFFF; $base-50: #FEF0F5; $base-100: #FDD8E4; $base-200: #FCB1CA; $base-300: #F877A2; $base-400: #EC467D; $base-500: #D2225D; $base-600: #9F234C; $base-700: #701F3A; $base-800: #481828; $base-900: #2C111A; $base-hover: #040001; $base-subtle: #ED7AA0;
{
"color": {
"base": {
"value": "#030001",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F5",
"type": "color"
},
"100": {
"value": "#FDD8E4",
"type": "color"
},
"200": {
"value": "#FCB1CA",
"type": "color"
},
"300": {
"value": "#F877A2",
"type": "color"
},
"400": {
"value": "#EC467D",
"type": "color"
},
"500": {
"value": "#D2225D",
"type": "color"
},
"600": {
"value": "#9F234C",
"type": "color"
},
"700": {
"value": "#701F3A",
"type": "color"
},
"800": {
"value": "#481828",
"type": "color"
},
"900": {
"value": "#2C111A",
"type": "color"
}
}
}
}