#0331D5 is a deep, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #0331D5 works with other colors. Named schemes with #0331D5 in its natural role, and a note on why the supporting colors balance it.
Medium Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Blue.
Medium Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Blue carrying the quiet middle.
Medium Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #0331D5 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #0331D5 at work across the surfaces designers actually ship.
:root {
--color-base: #0331D5;
--color-base-rgb: 3 49 213;
--color-base-oklch: oklch(43.4% 0.247 264.2);
--color-50: #F0F3FE;
--color-100: #D8E0FD;
--color-200: #B1C1FC;
--color-300: #7994F6;
--color-400: #496CE9;
--color-500: #254AD0;
--color-600: #253F9D;
--color-700: #20316F;
--color-800: #192348;
--color-900: #11172C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-blue: {
50: '#F0F3FE',
100: '#D8E0FD',
200: '#B1C1FC',
300: '#7994F6',
400: '#496CE9',
500: '#254AD0',
600: '#253F9D',
700: '#20316F',
800: '#192348',
900: '#11172C',
},
}
$base: #0331D5; $base-ink: #FFFFFF; $base-50: #F0F3FE; $base-100: #D8E0FD; $base-200: #B1C1FC; $base-300: #7994F6; $base-400: #496CE9; $base-500: #254AD0; $base-600: #253F9D; $base-700: #20316F; $base-800: #192348; $base-900: #11172C; $base-hover: #0327A9; $base-subtle: #B2C0F3;
{
"color": {
"base": {
"value": "#0331D5",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F0F3FE",
"type": "color"
},
"100": {
"value": "#D8E0FD",
"type": "color"
},
"200": {
"value": "#B1C1FC",
"type": "color"
},
"300": {
"value": "#7994F6",
"type": "color"
},
"400": {
"value": "#496CE9",
"type": "color"
},
"500": {
"value": "#254AD0",
"type": "color"
},
"600": {
"value": "#253F9D",
"type": "color"
},
"700": {
"value": "#20316F",
"type": "color"
},
"800": {
"value": "#192348",
"type": "color"
},
"900": {
"value": "#11172C",
"type": "color"
}
}
}
}