Nearest named color: Navy
#040243
#040243
Nearest named
Navy
Family
Blue
Lightness
18.1%
Chroma
0.115
Hue angle
268.4°
Temperature
Cool
Contrast on white
19.18:1 · AAA
Contrast on black
1.03:1 · Fail
Web-safe
#000033
CSS oklch()
18% 0.11 268

#040243 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #040243

Not just a swatch — here's how #040243 works with other colors. Named schemes with #040243 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Navy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Navy.

Coastal Morning Lead · 5 colors

Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.

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Color Lab

How #040243 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 23/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 16/100
Very low
Firm and assertive — carries weight and contrast.
Depth 82/100
Very high
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 25/100
Low
Clean and current — no dusty, aged cast.
Luxury 85/100
Very high
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 44/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 12/100
Very low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 38/100
Low
Usable as a tinted surface in measured doses.
Print safety 80/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #040243

For UI
For branding
For interior
For fashion
People also use #040243 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 19.2:1. Use
Subtle surface Use #B7B5F1 for cards and hover fills. Tint 80
Avoid beside #1B0245 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #040243 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #040243;
  --color-base-rgb: 4 2 67;
  --color-base-oklch: oklch(18.1% 0.115 268.4);
  --color-50: #F1F0FE;
  --color-100: #D9D8FD;
  --color-200: #B3B1FC;
  --color-300: #7F7BF4;
  --color-400: #504BE7;
  --color-500: #2D28CD;
  --color-600: #2A269B;
  --color-700: #24216D;
  --color-800: #1B1A47;
  --color-900: #13122B;
  --color-on-base: #FFFFFF;
}