#070014 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It holds up as a large surface and is too dark to lead as a primary accent.
Not just a swatch — here's how #070014 works with other colors. Named schemes with #070014 in its natural role, and a note on why the supporting colors balance it.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
Jet Black sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #070014 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #070014 at work across the surfaces designers actually ship.
:root {
--color-base: #070014;
--color-base-rgb: 7 0 20;
--color-base-oklch: oklch(10.6% 0.056 300.9);
--color-50: #F5F0FE;
--color-100: #E5D8FD;
--color-200: #CBB1FC;
--color-300: #A477F8;
--color-400: #8046EC;
--color-500: #6022D2;
--color-600: #4E239F;
--color-700: #3B1F70;
--color-800: #291848;
--color-900: #1B112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#F5F0FE',
100: '#E5D8FD',
200: '#CBB1FC',
300: '#A477F8',
400: '#8046EC',
500: '#6022D2',
600: '#4E239F',
700: '#3B1F70',
800: '#291848',
900: '#1B112C',
},
}
$base: #070014; $base-ink: #FFFFFF; $base-50: #F5F0FE; $base-100: #E5D8FD; $base-200: #CBB1FC; $base-300: #A477F8; $base-400: #8046EC; $base-500: #6022D2; $base-600: #4E239F; $base-700: #3B1F70; $base-800: #291848; $base-900: #1B112C; $base-hover: #060010; $base-subtle: #A57EED;
{
"color": {
"base": {
"value": "#070014",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F0FE",
"type": "color"
},
"100": {
"value": "#E5D8FD",
"type": "color"
},
"200": {
"value": "#CBB1FC",
"type": "color"
},
"300": {
"value": "#A477F8",
"type": "color"
},
"400": {
"value": "#8046EC",
"type": "color"
},
"500": {
"value": "#6022D2",
"type": "color"
},
"600": {
"value": "#4E239F",
"type": "color"
},
"700": {
"value": "#3B1F70",
"type": "color"
},
"800": {
"value": "#291848",
"type": "color"
},
"900": {
"value": "#1B112C",
"type": "color"
}
}
}
}