What color is #070301?

#070301 is a very dark low-chroma warm gray with a subtle warm cast. In RGB it is rgb(7, 3, 1), and in HSL hsl(20, 75%, 2%).

Is #070301 accessible as text?

On white, #070301 has a contrast ratio of 20.54:1 (passes WCAG AA for body text); on black it is 1.02:1 (fails). For text placed on #070301, use white for the best readability.

What is the closest Tailwind color to #070301?

The nearest Tailwind CSS token is zinc-950 (#09090B).

What colors go well with #070301?

As a neutral, #070301 pairs cleanly with white, off-white and light grays for text, and sits under accent hues like blue, violet, emerald or warm orange — use it as a dark surface or high-contrast base and let the accent carry the color.

Is #070301 the same as CSS black?

No — #070301 is not the CSS named color black, but black (#000000) is the closest CSS named color.

#070301 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #070301

Not just a swatch — here's how #070301 works with other colors. Named schemes with #070301 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #070301 Surface #15161A Highlight #F4F6F8 Secondary #606473 Accent #211A15

Jet Black is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Jet Black.

Vintage Leather Lead · 5 colors

Lead #070301 Secondary #7A4A24 Surface #E9DAC0 Accent #41503C Anchor #5B222B

Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #070301 Surface #EFE9DC Highlight #F6F1E7 Secondary #BAAF9F Ink #2B2723

Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #070301 Anchor #141210 Accent #CCA04C Secondary #30271F Surface #F2EDE3

Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #070301 Secondary #23201E Support #9A9186 Ink #17140F

Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.

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Color Lab

How #070301 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 55/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 13/100

Very low

Firm and assertive — carries weight and contrast.

Depth 83/100

Very high

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 28/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 20/100

Low

Clean and current — no dusty, aged cast.

Luxury 81/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 6/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 2/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 73/100

High

Calm enough for large fills — backgrounds, cards, sections.

Print safety 98/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #070301

For UI

For branding

For interior

For fashion

People also use #070301 with

Graphite Jet Black Greige Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 20.5:1. Use

Subtle surface Use #E8C4B2 for cards and hover fills. Tint 80

Avoid beside #090601 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #070301 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #070301;
  --color-base-rgb: 7 3 1;
  --color-base-oklch: oklch(10.5% 0.016 60.5);
  --color-50: #FEF5F1;
  --color-100: #FBE5DA;
  --color-200: #F5CCB8;
  --color-300: #E8A787;
  --color-400: #D7845B;
  --color-500: #BC6438;
  --color-600: #905132;
  --color-700: #663D29;
  --color-800: #422A1E;
  --color-900: #291B14;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  jet-black: {
    50: '#FEF5F1',
    100: '#FBE5DA',
    200: '#F5CCB8',
    300: '#E8A787',
    400: '#D7845B',
    500: '#BC6438',
    600: '#905132',
    700: '#663D29',
    800: '#422A1E',
    900: '#291B14',
  },
}

$base: #070301;
$base-ink: #FFFFFF;
$base-50: #FEF5F1;
$base-100: #FBE5DA;
$base-200: #F5CCB8;
$base-300: #E8A787;
$base-400: #D7845B;
$base-500: #BC6438;
$base-600: #905132;
$base-700: #663D29;
$base-800: #422A1E;
$base-900: #291B14;
$base-hover: #070301;
$base-subtle: #DFA689;

{
    "color": {
        "base": {
            "value": "#070301",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF5F1",
                "type": "color"
            },
            "100": {
                "value": "#FBE5DA",
                "type": "color"
            },
            "200": {
                "value": "#F5CCB8",
                "type": "color"
            },
            "300": {
                "value": "#E8A787",
                "type": "color"
            },
            "400": {
                "value": "#D7845B",
                "type": "color"
            },
            "500": {
                "value": "#BC6438",
                "type": "color"
            },
            "600": {
                "value": "#905132",
                "type": "color"
            },
            "700": {
                "value": "#663D29",
                "type": "color"
            },
            "800": {
                "value": "#422A1E",
                "type": "color"
            },
            "900": {
                "value": "#291B14",
                "type": "color"
            }
        }
    }
}

Palettes built on #070301

Color Lab

Pairs with #070301

UI roles & guardrails

In real applications

Scales

Every model

Export