What color is #070401?

#070401 is a very dark low-chroma warm gray with a subtle warm cast. In RGB it is rgb(7, 4, 1), and in HSL hsl(30, 75%, 2%).

Is #070401 accessible as text?

On white, #070401 has a contrast ratio of 20.45:1 (passes WCAG AA for body text); on black it is 1.03:1 (fails). For text placed on #070401, use white for the best readability.

What is the closest Tailwind color to #070401?

The nearest Tailwind CSS token is zinc-950 (#09090B).

What colors go well with #070401?

As a neutral, #070401 pairs cleanly with white, off-white and light grays for text, and sits under accent hues like blue, violet, emerald or warm orange — use it as a dark surface or high-contrast base and let the accent carry the color.

Is #070401 the same as CSS black?

No — #070401 is not the CSS named color black, but black (#000000) is the closest CSS named color.

#070401 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #070401

Not just a swatch — here's how #070401 works with other colors. Named schemes with #070401 in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #070401 Surface #15161A Highlight #F4F6F8 Secondary #56686F Accent #211C15

Jet Black is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Jet Black.

Vintage Leather Lead · 5 colors

Lead #070401 Secondary #794B22 Surface #E8DAC0 Accent #40503C Anchor #5B2229

Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Japanese Sand Base · 5 colors

Base #070401 Surface #EFE9DC Highlight #F6F1E7 Secondary #B9AF9F Ink #2B2723

Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Luxury Packaging Feature · 5 colors

Feature #070401 Anchor #141210 Accent #CAA24B Secondary #2E281E Surface #F2EDE3

Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #070401 Secondary #23211F Support #9A9186 Ink #17140F

Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.

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Color Lab

How #070401 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 54/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 13/100

Very low

Firm and assertive — carries weight and contrast.

Depth 83/100

Very high

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 33/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 20/100

Low

Clean and current — no dusty, aged cast.

Luxury 80/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 6/100

Very low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 3/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 73/100

High

Calm enough for large fills — backgrounds, cards, sections.

Print safety 98/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #070401

For UI

For branding

For interior

For fashion

People also use #070401 with

Graphite Jet Black Greige Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 20.5:1. Use

Subtle surface Use #E8CDB2 for cards and hover fills. Tint 80

Avoid beside #090801 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #070401 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #070401;
  --color-base-rgb: 7 4 1;
  --color-base-oklch: oklch(11.1% 0.016 78.5);
  --color-50: #FEF7F1;
  --color-100: #FBEBDA;
  --color-200: #F5D6B8;
  --color-300: #E8B887;
  --color-400: #D7995B;
  --color-500: #BC7A38;
  --color-600: #906132;
  --color-700: #664729;
  --color-800: #42301E;
  --color-900: #291F14;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  jet-black: {
    50: '#FEF7F1',
    100: '#FBEBDA',
    200: '#F5D6B8',
    300: '#E8B887',
    400: '#D7995B',
    500: '#BC7A38',
    600: '#906132',
    700: '#664729',
    800: '#42301E',
    900: '#291F14',
  },
}

$base: #070401;
$base-ink: #FFFFFF;
$base-50: #FEF7F1;
$base-100: #FBEBDA;
$base-200: #F5D6B8;
$base-300: #E8B887;
$base-400: #D7995B;
$base-500: #BC7A38;
$base-600: #906132;
$base-700: #664729;
$base-800: #42301E;
$base-900: #291F14;
$base-hover: #070401;
$base-subtle: #DFB489;

{
    "color": {
        "base": {
            "value": "#070401",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF7F1",
                "type": "color"
            },
            "100": {
                "value": "#FBEBDA",
                "type": "color"
            },
            "200": {
                "value": "#F5D6B8",
                "type": "color"
            },
            "300": {
                "value": "#E8B887",
                "type": "color"
            },
            "400": {
                "value": "#D7995B",
                "type": "color"
            },
            "500": {
                "value": "#BC7A38",
                "type": "color"
            },
            "600": {
                "value": "#906132",
                "type": "color"
            },
            "700": {
                "value": "#664729",
                "type": "color"
            },
            "800": {
                "value": "#42301E",
                "type": "color"
            },
            "900": {
                "value": "#291F14",
                "type": "color"
            }
        }
    }
}

Palettes built on #070401

Color Lab

Pairs with #070401

UI roles & guardrails

In real applications

Scales

Every model

Export