What color is #070440?

#070440 is a very dark, vivid blue. In RGB it is rgb(7, 4, 64), and in HSL hsl(243, 88%, 13%).

Is #070440 accessible as text?

On white, #070440 has a contrast ratio of 19.08:1 (passes WCAG AA for body text); on black it is 1.10:1 (fails). For text placed on #070440, use white for the best readability.

What is the closest Tailwind color to #070440?

The nearest Tailwind CSS token is indigo-950 (#1E1A4D).

What colors go well with #070440?

#070440 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3B3E04. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #070440 below.

Is #070440 good for buttons?

#070440 works well for buttons and highlights, but use white text on #070440 — black text only reaches 1.10:1, below the 4.5:1 needed for normal-size labels.

Is #070440 the same as CSS midnightblue?

No — #070440 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color.

#070440 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #070440

Not just a swatch — here's how #070440 works with other colors. Named schemes with #070440 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #070440 Anchor #141210 Accent #DC9659 Secondary #252833 Surface #F3ECE3

Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #070440 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DB Accent #020011

Navy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Navy.

Coastal Morning Lead · 5 colors

Lead #070440 Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #070440 Secondary #7F4535 Surface #EED7C2 Accent #365247 Anchor #582239

Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #070440 Secondary #2D3347 Support #9D8F88 Ink #18140F

Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.

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Color Lab

How #070440 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 26/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 17/100

Very low

Firm and assertive — carries weight and contrast.

Depth 82/100

Very high

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 26/100

Low

A faint retro warmth without tipping into sepia.

Luxury 85/100

Very high

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 41/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 12/100

Very low

Weak as an action color — too pale, too dark or too muted to signal.

Surface fit 41/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #070440

For UI

For branding

For interior

For fashion

People also use #070440 with

Yale Blue Deep Purple Espresso Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 19.1:1. Use

Subtle surface Use #B9B7EF for cards and hover fills. Tint 80

Avoid beside #1A043E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #070440 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #070440;
  --color-base-rgb: 7 4 64;
  --color-base-oklch: oklch(18.3% 0.107 271.5);
  --color-50: #F1F0FE;
  --color-100: #DAD8FD;
  --color-200: #B6B2FA;
  --color-300: #847FF0;
  --color-400: #5750E2;
  --color-500: #352DC8;
  --color-600: #302A98;
  --color-700: #27246B;
  --color-800: #1D1B46;
  --color-900: #14132B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  navy: {
    50: '#F1F0FE',
    100: '#DAD8FD',
    200: '#B6B2FA',
    300: '#847FF0',
    400: '#5750E2',
    500: '#352DC8',
    600: '#302A98',
    700: '#27246B',
    800: '#1D1B46',
    900: '#14132B',
  },
}

$base: #070440;
$base-ink: #FFFFFF;
$base-50: #F1F0FE;
$base-100: #DAD8FD;
$base-200: #B6B2FA;
$base-300: #847FF0;
$base-400: #5750E2;
$base-500: #352DC8;
$base-600: #302A98;
$base-700: #27246B;
$base-800: #1D1B46;
$base-900: #14132B;
$base-hover: #060332;
$base-subtle: #9490E9;

{
    "color": {
        "base": {
            "value": "#070440",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F1F0FE",
                "type": "color"
            },
            "100": {
                "value": "#DAD8FD",
                "type": "color"
            },
            "200": {
                "value": "#B6B2FA",
                "type": "color"
            },
            "300": {
                "value": "#847FF0",
                "type": "color"
            },
            "400": {
                "value": "#5750E2",
                "type": "color"
            },
            "500": {
                "value": "#352DC8",
                "type": "color"
            },
            "600": {
                "value": "#302A98",
                "type": "color"
            },
            "700": {
                "value": "#27246B",
                "type": "color"
            },
            "800": {
                "value": "#1D1B46",
                "type": "color"
            },
            "900": {
                "value": "#14132B",
                "type": "color"
            }
        }
    }
}

Palettes built on #070440

Color Lab

Pairs with #070440

UI roles & guardrails

In real applications

Scales

Every model

Export