#072401 is a deep, temperate green. On the Color Lab it reads organic and grounded, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #072401 works with other colors. Named schemes with #072401 in its natural role, and a note on why the supporting colors balance it.
Graphite leads this botanical set among foliage greens and a terracotta accent, softened by cream and grounded in bark brown.
Graphite plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Graphite sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Graphite carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Graphite is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Graphite carrying the quiet middle.
How #072401 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #072401 at work across the surfaces designers actually ship.
:root {
--color-base: #072401;
--color-base-rgb: 7 36 1;
--color-base-oklch: oklch(22.9% 0.071 139.5);
--color-50: #F3FEF0;
--color-100: #DEFDD8;
--color-200: #BDFCB1;
--color-300: #8FF57A;
--color-400: #65E84A;
--color-500: #43CE27;
--color-600: #399C26;
--color-700: #2E6E21;
--color-800: #21471A;
--color-900: #162B12;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
graphite: {
50: '#F3FEF0',
100: '#DEFDD8',
200: '#BDFCB1',
300: '#8FF57A',
400: '#65E84A',
500: '#43CE27',
600: '#399C26',
700: '#2E6E21',
800: '#21471A',
900: '#162B12',
},
}
$base: #072401; $base-ink: #FFFFFF; $base-50: #F3FEF0; $base-100: #DEFDD8; $base-200: #BDFCB1; $base-300: #8FF57A; $base-400: #65E84A; $base-500: #43CE27; $base-600: #399C26; $base-700: #2E6E21; $base-800: #21471A; $base-900: #162B12; $base-hover: #051C01; $base-subtle: #96EB84;
{
"color": {
"base": {
"value": "#072401",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3FEF0",
"type": "color"
},
"100": {
"value": "#DEFDD8",
"type": "color"
},
"200": {
"value": "#BDFCB1",
"type": "color"
},
"300": {
"value": "#8FF57A",
"type": "color"
},
"400": {
"value": "#65E84A",
"type": "color"
},
"500": {
"value": "#43CE27",
"type": "color"
},
"600": {
"value": "#399C26",
"type": "color"
},
"700": {
"value": "#2E6E21",
"type": "color"
},
"800": {
"value": "#21471A",
"type": "color"
},
"900": {
"value": "#162B12",
"type": "color"
}
}
}
}