#072FCD is a deep, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #072FCD works with other colors. Named schemes with #072FCD in its natural role, and a note on why the supporting colors balance it.
Medium Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Blue.
Medium Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Blue carrying the quiet middle.
Medium Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #072FCD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #072FCD at work across the surfaces designers actually ship.
:root {
--color-base: #072FCD;
--color-base-rgb: 7 47 205;
--color-base-oklch: oklch(42.3% 0.239 264.5);
--color-50: #F0F3FE;
--color-100: #D8DFFD;
--color-200: #B1C0FC;
--color-300: #7C94F4;
--color-400: #4C6BE6;
--color-500: #2949CC;
--color-600: #273E9B;
--color-700: #22316D;
--color-800: #1A2347;
--color-900: #12172B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-blue: {
50: '#F0F3FE',
100: '#D8DFFD',
200: '#B1C0FC',
300: '#7C94F4',
400: '#4C6BE6',
500: '#2949CC',
600: '#273E9B',
700: '#22316D',
800: '#1A2347',
900: '#12172B',
},
}
$base: #072FCD; $base-ink: #FFFFFF; $base-50: #F0F3FE; $base-100: #D8DFFD; $base-200: #B1C0FC; $base-300: #7C94F4; $base-400: #4C6BE6; $base-500: #2949CC; $base-600: #273E9B; $base-700: #22316D; $base-800: #1A2347; $base-900: #12172B; $base-hover: #0626A5; $base-subtle: #B3C0F2;
{
"color": {
"base": {
"value": "#072FCD",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F0F3FE",
"type": "color"
},
"100": {
"value": "#D8DFFD",
"type": "color"
},
"200": {
"value": "#B1C0FC",
"type": "color"
},
"300": {
"value": "#7C94F4",
"type": "color"
},
"400": {
"value": "#4C6BE6",
"type": "color"
},
"500": {
"value": "#2949CC",
"type": "color"
},
"600": {
"value": "#273E9B",
"type": "color"
},
"700": {
"value": "#22316D",
"type": "color"
},
"800": {
"value": "#1A2347",
"type": "color"
},
"900": {
"value": "#12172B",
"type": "color"
}
}
}
}