What color is #0739DF?

#0739DF is a medium, vivid blue. In RGB it is rgb(7, 57, 223), and in HSL hsl(226, 94%, 45%).

Is #0739DF accessible as text?

On white, #0739DF has a contrast ratio of 7.90:1 (passes WCAG AA for body text); on black it is 2.66:1 (fails). For text placed on #0739DF, use white for the best readability.

What is the closest Tailwind color to #0739DF?

The nearest Tailwind CSS token is blue-700 (#1447E6).

What colors go well with #0739DF?

#0739DF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #DFAC07. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #0739DF below.

Is #0739DF good for buttons?

#0739DF works well for buttons and highlights, but use white text on #0739DF — black text only reaches 2.66:1, below the 4.5:1 needed for normal-size labels.

Is #0739DF the same as CSS blue?

No — #0739DF is not the CSS named color blue, but blue (#0000FF) is the closest CSS named color.

#0739DF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #0739DF

Not just a swatch — here's how #0739DF works with other colors. Named schemes with #0739DF in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Signal #0739DF Surface #14161A Highlight #F4F6F8 Secondary #5A6672 Accent #316AFC

Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue.

Coastal Morning Lead · 5 colors

Lead #0739DF Accent #A5C4C2 Surface #DDDBBF Secondary #9AA0A1 Anchor #21344A

Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lead #0739DF Surface #F6E5D8 Anchor #5B2144 Accent #E5C2CA Secondary #322B2F

Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #0739DF Secondary #657FB4 Support #9D8F88 Ink #18140F

Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #0739DF Secondary #E76A75 Accent #F79251 Anchor #573B58 Surface #F7E7D7

Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #0739DF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 9/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 24/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 7/100

Very low

Clean and current — no dusty, aged cast.

Luxury 51/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 97/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 56/100

Moderate

Workable accent with care around contrast.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 54/100

Moderate

Prints close, with a slight loss of vibrancy.

Pairs with #0739DF

For UI

For branding

For interior

For fashion

People also use #0739DF with

Lagoon Blue Han Purple Brass Gainsboro Charcoal

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.9:1. Use

Subtle surface Use #D0D9F6 for cards and hover fills. Tint 80

Avoid beside #1C07DF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #0739DF at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #0739DF;
  --color-base-rgb: 7 57 223;
  --color-base-oklch: oklch(45.7% 0.251 264.2);
  --color-50: #F0F4FE;
  --color-100: #D8E1FD;
  --color-200: #B1C2FC;
  --color-300: #7B97F4;
  --color-400: #4B70E7;
  --color-500: #284ECD;
  --color-600: #26429B;
  --color-700: #21336D;
  --color-800: #1A2447;
  --color-900: #12182B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  blue: {
    50: '#F0F4FE',
    100: '#D8E1FD',
    200: '#B1C2FC',
    300: '#7B97F4',
    400: '#4B70E7',
    500: '#284ECD',
    600: '#26429B',
    700: '#21336D',
    800: '#1A2447',
    900: '#12182B',
  },
}

$base: #0739DF;
$base-ink: #FFFFFF;
$base-50: #F0F4FE;
$base-100: #D8E1FD;
$base-200: #B1C2FC;
$base-300: #7B97F4;
$base-400: #4B70E7;
$base-500: #284ECD;
$base-600: #26429B;
$base-700: #21336D;
$base-800: #1A2447;
$base-900: #12182B;
$base-hover: #062EB2;
$base-subtle: #B7C5F3;

{
    "color": {
        "base": {
            "value": "#0739DF",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F0F4FE",
                "type": "color"
            },
            "100": {
                "value": "#D8E1FD",
                "type": "color"
            },
            "200": {
                "value": "#B1C2FC",
                "type": "color"
            },
            "300": {
                "value": "#7B97F4",
                "type": "color"
            },
            "400": {
                "value": "#4B70E7",
                "type": "color"
            },
            "500": {
                "value": "#284ECD",
                "type": "color"
            },
            "600": {
                "value": "#26429B",
                "type": "color"
            },
            "700": {
                "value": "#21336D",
                "type": "color"
            },
            "800": {
                "value": "#1A2447",
                "type": "color"
            },
            "900": {
                "value": "#12182B",
                "type": "color"
            }
        }
    }
}

Palettes built on #0739DF

Color Lab

Pairs with #0739DF

UI roles & guardrails

In real applications

Scales

Every model

Export