#0764BB is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #0764BB works with other colors. Named schemes with #0764BB in its natural role, and a note on why the supporting colors balance it.
Denim Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Denim Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Denim Blue.
Denim Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Denim Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Denim Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Denim Blue carrying the quiet middle.
How #0764BB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #0764BB at work across the surfaces designers actually ship.
:root {
--color-base: #0764BB;
--color-base-rgb: 7 100 187;
--color-base-oklch: oklch(50.6% 0.157 253.9);
--color-50: #F0F8FE;
--color-100: #D8EBFD;
--color-200: #B1D7FC;
--color-300: #7CBAF4;
--color-400: #4C9CE6;
--color-500: #297DCC;
--color-600: #27639B;
--color-700: #22496D;
--color-800: #1A3147;
--color-900: #121F2B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
denim-blue: {
50: '#F0F8FE',
100: '#D8EBFD',
200: '#B1D7FC',
300: '#7CBAF4',
400: '#4C9CE6',
500: '#297DCC',
600: '#27639B',
700: '#22496D',
800: '#1A3147',
900: '#121F2B',
},
}
$base: #0764BB; $base-ink: #FFFFFF; $base-50: #F0F8FE; $base-100: #D8EBFD; $base-200: #B1D7FC; $base-300: #7CBAF4; $base-400: #4C9CE6; $base-500: #297DCC; $base-600: #27639B; $base-700: #22496D; $base-800: #1A3147; $base-900: #121F2B; $base-hover: #055096; $base-subtle: #AED1F1;
{
"color": {
"base": {
"value": "#0764BB",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F0F8FE",
"type": "color"
},
"100": {
"value": "#D8EBFD",
"type": "color"
},
"200": {
"value": "#B1D7FC",
"type": "color"
},
"300": {
"value": "#7CBAF4",
"type": "color"
},
"400": {
"value": "#4C9CE6",
"type": "color"
},
"500": {
"value": "#297DCC",
"type": "color"
},
"600": {
"value": "#27639B",
"type": "color"
},
"700": {
"value": "#22496D",
"type": "color"
},
"800": {
"value": "#1A3147",
"type": "color"
},
"900": {
"value": "#121F2B",
"type": "color"
}
}
}
}