Nearest named color: Navy
#090938
#090938
Nearest named
Navy
Family
Blue
Lightness
18.3%
Chroma
0.088
Hue angle
273.5°
Temperature
Cool
Contrast on white
18.96:1 · AAA
Contrast on black
1.02:1 · Fail
Web-safe
#000033
CSS oklch()
18% 0.09 274

#090938 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #090938

Not just a swatch — here's how #090938 works with other colors. Named schemes with #090938 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Navy keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Tech Product Signal · 5 colors

Navy is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Navy.

Vintage Leather Lead · 5 colors

Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.

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Color Lab

How #090938 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 31/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 18/100
Very low
Firm and assertive — carries weight and contrast.
Depth 81/100
Very high
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 29/100
Low
A faint retro warmth without tipping into sepia.
Luxury 83/100
Very high
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 34/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 11/100
Very low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 46/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #090938

For UI
For branding
For interior
For fashion
People also use #090938 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 19.0:1. Use
Subtle surface Use #BCBCEA for cards and hover fills. Tint 80
Avoid beside #190939 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #090938 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #090938;
  --color-base-rgb: 9 9 56;
  --color-base-oklch: oklch(18.3% 0.088 273.5);
  --color-50: #F1F1FD;
  --color-100: #DBDBFA;
  --color-200: #B9B9F3;
  --color-300: #8989E6;
  --color-400: #5D5DD5;
  --color-500: #3B3BBA;
  --color-600: #34348E;
  --color-700: #2A2A64;
  --color-800: #1F1F42;
  --color-900: #151528;
  --color-on-base: #FFFFFF;
}