What color is #090FB3?

#090FB3 is a dark, vivid blue. In RGB it is rgb(9, 15, 179), and in HSL hsl(238, 90%, 37%).

Is #090FB3 accessible as text?

On white, #090FB3 has a contrast ratio of 12.13:1 (passes WCAG AA for body text); on black it is 1.73:1 (fails). For text placed on #090FB3, use white for the best readability.

What is the closest Tailwind color to #090FB3?

The nearest Tailwind CSS token is indigo-800 (#372AAC).

What colors go well with #090FB3?

#090FB3 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #B3AE09. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #090FB3 below.

Is #090FB3 good for buttons?

#090FB3 works well for buttons and highlights, but use white text on #090FB3 — black text only reaches 1.73:1, below the 4.5:1 needed for normal-size labels.

Is #090FB3 the same as CSS mediumblue?

No — #090FB3 is not the CSS named color mediumblue, but mediumblue (#0000CD) is the closest CSS named color.

#090FB3 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #090FB3

Not just a swatch — here's how #090FB3 works with other colors. Named schemes with #090FB3 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #090FB3 Anchor #141210 Accent #DD965A Secondary #242933 Surface #F4ECE3

Zaffre carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Tech Product Signal · 5 colors

Signal #090FB3 Surface #14161A Highlight #F4F6F8 Secondary #5A6672 Accent #224BD0

Zaffre is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Zaffre.

Moody Editorial Color · 5 colors

Color #090FB3 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DB Accent #1F0066

Zaffre adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Zaffre.

Coastal Morning Lead · 5 colors

Lead #090FB3 Accent #A5C4C2 Surface #DDDBBF Secondary #9AA0A1 Anchor #21344A

Zaffre opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #090FB3 Secondary #4C6191 Support #9D8F88 Ink #18140F

Zaffre is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Zaffre carrying the quiet middle.

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Color Lab

How #090FB3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 9/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 21/100

Low

Firm and assertive — carries weight and contrast.

Depth 70/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 10/100

Very low

Clean and current — no dusty, aged cast.

Luxury 60/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 90/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 42/100

Moderate

Workable accent with care around contrast.

Surface fit 17/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 58/100

Moderate

Prints close, with a slight loss of vibrancy.

Pairs with #090FB3

For UI

For branding

For interior

For fashion

People also use #090FB3 with

True Blue Grape Citron Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 12.1:1. Use

Subtle surface Use #CACBF4 for cards and hover fills. Tint 80

Avoid beside #3C09B3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #090FB3 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #090FB3;
  --color-base-rgb: 9 15 179;
  --color-base-oklch: oklch(35.7% 0.233 265.4);
  --color-50: #F0F1FE;
  --color-100: #D8D9FD;
  --color-200: #B2B4FB;
  --color-300: #7E81F2;
  --color-400: #4F53E3;
  --color-500: #2B30CA;
  --color-600: #292D99;
  --color-700: #23256C;
  --color-800: #1B1C46;
  --color-900: #12132B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  zaffre: {
    50: '#F0F1FE',
    100: '#D8D9FD',
    200: '#B2B4FB',
    300: '#7E81F2',
    400: '#4F53E3',
    500: '#2B30CA',
    600: '#292D99',
    700: '#23256C',
    800: '#1B1C46',
    900: '#12132B',
  },
}

$base: #090FB3;
$base-ink: #FFFFFF;
$base-50: #F0F1FE;
$base-100: #D8D9FD;
$base-200: #B2B4FB;
$base-300: #7E81F2;
$base-400: #4F53E3;
$base-500: #2B30CA;
$base-600: #292D99;
$base-700: #23256C;
$base-800: #1B1C46;
$base-900: #12132B;
$base-hover: #080C8F;
$base-subtle: #AEB0F0;

{
    "color": {
        "base": {
            "value": "#090FB3",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F0F1FE",
                "type": "color"
            },
            "100": {
                "value": "#D8D9FD",
                "type": "color"
            },
            "200": {
                "value": "#B2B4FB",
                "type": "color"
            },
            "300": {
                "value": "#7E81F2",
                "type": "color"
            },
            "400": {
                "value": "#4F53E3",
                "type": "color"
            },
            "500": {
                "value": "#2B30CA",
                "type": "color"
            },
            "600": {
                "value": "#292D99",
                "type": "color"
            },
            "700": {
                "value": "#23256C",
                "type": "color"
            },
            "800": {
                "value": "#1B1C46",
                "type": "color"
            },
            "900": {
                "value": "#12132B",
                "type": "color"
            }
        }
    }
}

Palettes built on #090FB3

Color Lab

Pairs with #090FB3

UI roles & guardrails

In real applications

Scales

Every model

Export