Nearest named color: Azure
#0D71FD
#0D71FD
Nearest named
Azure
Family
Blue
Lightness
58.4%
Chroma
0.225
Hue angle
259.5°
Temperature
Cool
Contrast on white
4.38:1 · AA Large
Contrast on black
4.24:1 · AA Large
Web-safe
#0066FF
CSS oklch()
58% 0.22 260

#0D71FD is a mid-toned, cool indigo. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #0D71FD

Not just a swatch — here's how #0D71FD works with other colors. Named schemes with #0D71FD in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Azure is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Azure.

Coastal Morning Lead · 5 colors

Azure opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Azure sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Azure is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Azure carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Azure glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #0D71FD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 6/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 34/100
Low
Middle-weight — neither delicate nor heavy.
Depth 45/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 16/100
Very low
Clean and current — no dusty, aged cast.
Luxury 43/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 87/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 71/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 15/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 56/100
Moderate
Prints close, with a slight loss of vibrancy.

Pairs with #0D71FD

For UI
For branding
For interior
For fashion
People also use #0D71FD with

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.4:1. Use
Subtle surface Use #D5E4F8 for cards and hover fills. Tint 80
Avoid beside #0D21FD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #0D71FD at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #0D71FD;
  --color-base-rgb: 13 113 253;
  --color-base-oklch: oklch(58.4% 0.225 259.5);
  --color-50: #F0F6FE;
  --color-100: #D8E7FD;
  --color-200: #B1D0FC;
  --color-300: #78ADF7;
  --color-400: #488BEA;
  --color-500: #246CD1;
  --color-600: #24579E;
  --color-700: #20416F;
  --color-800: #192D48;
  --color-900: #111C2C;
  --color-on-base: #141310;
}