#1000BD is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It sits well as a supporting tone.
Not just a swatch — here's how #1000BD works with other colors. Named schemes with #1000BD in its natural role, and a note on why the supporting colors balance it.
Medium Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Medium Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Blue.
Medium Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Medium Blue.
Medium Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Blue carrying the quiet middle.
How #1000BD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #1000BD at work across the surfaces designers actually ship.
:root {
--color-base: #1000BD;
--color-base-rgb: 16 0 189;
--color-base-oklch: oklch(36.5% 0.247 266.2);
--color-50: #F1F0FE;
--color-100: #DBD8FD;
--color-200: #B7B1FC;
--color-300: #8277F8;
--color-400: #5446EC;
--color-500: #3122D2;
--color-600: #2D239F;
--color-700: #261F70;
--color-800: #1C1848;
--color-900: #13112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-blue: {
50: '#F1F0FE',
100: '#DBD8FD',
200: '#B7B1FC',
300: '#8277F8',
400: '#5446EC',
500: '#3122D2',
600: '#2D239F',
700: '#261F70',
800: '#1C1848',
900: '#13112C',
},
}
$base: #1000BD; $base-ink: #FFFFFF; $base-50: #F1F0FE; $base-100: #DBD8FD; $base-200: #B7B1FC; $base-300: #8277F8; $base-400: #5446EC; $base-500: #3122D2; $base-600: #2D239F; $base-700: #261F70; $base-800: #1C1848; $base-900: #13112C; $base-hover: #0D0097; $base-subtle: #B0AAF3;
{
"color": {
"base": {
"value": "#1000BD",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F1F0FE",
"type": "color"
},
"100": {
"value": "#DBD8FD",
"type": "color"
},
"200": {
"value": "#B7B1FC",
"type": "color"
},
"300": {
"value": "#8277F8",
"type": "color"
},
"400": {
"value": "#5446EC",
"type": "color"
},
"500": {
"value": "#3122D2",
"type": "color"
},
"600": {
"value": "#2D239F",
"type": "color"
},
"700": {
"value": "#261F70",
"type": "color"
},
"800": {
"value": "#1C1848",
"type": "color"
},
"900": {
"value": "#13112C",
"type": "color"
}
}
}
}