#100118 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #100118 works with other colors. Named schemes with #100118 in its natural role, and a note on why the supporting colors balance it.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
Jet Black sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #100118 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #100118 at work across the surfaces designers actually ship.
:root {
--color-base: #100118;
--color-base-rgb: 16 1 24;
--color-base-oklch: oklch(13.3% 0.059 313.9);
--color-50: #F9F0FE;
--color-100: #F0D8FD;
--color-200: #E1B1FC;
--color-300: #C97CF3;
--color-400: #B04DE5;
--color-500: #9329CB;
--color-600: #72289A;
--color-700: #53226D;
--color-800: #371A47;
--color-900: #22122B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#F9F0FE',
100: '#F0D8FD',
200: '#E1B1FC',
300: '#C97CF3',
400: '#B04DE5',
500: '#9329CB',
600: '#72289A',
700: '#53226D',
800: '#371A47',
900: '#22122B',
},
}
$base: #100118; $base-ink: #FFFFFF; $base-50: #F9F0FE; $base-100: #F0D8FD; $base-200: #E1B1FC; $base-300: #C97CF3; $base-400: #B04DE5; $base-500: #9329CB; $base-600: #72289A; $base-700: #53226D; $base-800: #371A47; $base-900: #22122B; $base-hover: #0D0114; $base-subtle: #C684E9;
{
"color": {
"base": {
"value": "#100118",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#F0D8FD",
"type": "color"
},
"200": {
"value": "#E1B1FC",
"type": "color"
},
"300": {
"value": "#C97CF3",
"type": "color"
},
"400": {
"value": "#B04DE5",
"type": "color"
},
"500": {
"value": "#9329CB",
"type": "color"
},
"600": {
"value": "#72289A",
"type": "color"
},
"700": {
"value": "#53226D",
"type": "color"
},
"800": {
"value": "#371A47",
"type": "color"
},
"900": {
"value": "#22122B",
"type": "color"
}
}
}
}