#10014F is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #10014F works with other colors. Named schemes with #10014F in its natural role, and a note on why the supporting colors balance it.
Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Navy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Navy.
Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.
How #10014F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #10014F at work across the surfaces designers actually ship.
:root {
--color-base: #10014F;
--color-base-rgb: 16 1 79;
--color-base-oklch: oklch(20.7% 0.127 276.1);
--color-50: #F3F0FE;
--color-100: #DFD8FD;
--color-200: #C0B1FC;
--color-300: #9278F7;
--color-400: #6848EA;
--color-500: #4724D1;
--color-600: #3C249E;
--color-700: #30206F;
--color-800: #221948;
--color-900: #17112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
navy: {
50: '#F3F0FE',
100: '#DFD8FD',
200: '#C0B1FC',
300: '#9278F7',
400: '#6848EA',
500: '#4724D1',
600: '#3C249E',
700: '#30206F',
800: '#221948',
900: '#17112C',
},
}
$base: #10014F; $base-ink: #FFFFFF; $base-50: #F3F0FE; $base-100: #DFD8FD; $base-200: #C0B1FC; $base-300: #9278F7; $base-400: #6848EA; $base-500: #4724D1; $base-600: #3C249E; $base-700: #30206F; $base-800: #221948; $base-900: #17112C; $base-hover: #0D0141; $base-subtle: #A28FEF;
{
"color": {
"base": {
"value": "#10014F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F0FE",
"type": "color"
},
"100": {
"value": "#DFD8FD",
"type": "color"
},
"200": {
"value": "#C0B1FC",
"type": "color"
},
"300": {
"value": "#9278F7",
"type": "color"
},
"400": {
"value": "#6848EA",
"type": "color"
},
"500": {
"value": "#4724D1",
"type": "color"
},
"600": {
"value": "#3C249E",
"type": "color"
},
"700": {
"value": "#30206F",
"type": "color"
},
"800": {
"value": "#221948",
"type": "color"
},
"900": {
"value": "#17112C",
"type": "color"
}
}
}
}