#100308 is a muted, temperate red. On the Color Lab it reads clean and engineered, quietly premium. It holds up as a large surface and is too dark to lead as a primary accent.
Not just a swatch — here's how #100308 works with other colors. Named schemes with #100308 in its natural role, and a note on why the supporting colors balance it.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
Jet Black sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #100308 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #100308 at work across the surfaces designers actually ship.
:root {
--color-base: #100308;
--color-base-rgb: 16 3 8;
--color-base-oklch: oklch(12.9% 0.031 352.7);
--color-50: #FDF2F6;
--color-100: #F9DCE7;
--color-200: #F2BBD0;
--color-300: #E38CAD;
--color-400: #D1618C;
--color-500: #B63F6C;
--color-600: #8B3757;
--color-700: #632C41;
--color-800: #41202D;
--color-900: #28151C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#FDF2F6',
100: '#F9DCE7',
200: '#F2BBD0',
300: '#E38CAD',
400: '#D1618C',
500: '#B63F6C',
600: '#8B3757',
700: '#632C41',
800: '#41202D',
900: '#28151C',
},
}
$base: #100308; $base-ink: #FFFFFF; $base-50: #FDF2F6; $base-100: #F9DCE7; $base-200: #F2BBD0; $base-300: #E38CAD; $base-400: #D1618C; $base-500: #B63F6C; $base-600: #8B3757; $base-700: #632C41; $base-800: #41202D; $base-900: #28151C; $base-hover: #0E0307; $base-subtle: #DC90AD;
{
"color": {
"base": {
"value": "#100308",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F6",
"type": "color"
},
"100": {
"value": "#F9DCE7",
"type": "color"
},
"200": {
"value": "#F2BBD0",
"type": "color"
},
"300": {
"value": "#E38CAD",
"type": "color"
},
"400": {
"value": "#D1618C",
"type": "color"
},
"500": {
"value": "#B63F6C",
"type": "color"
},
"600": {
"value": "#8B3757",
"type": "color"
},
"700": {
"value": "#632C41",
"type": "color"
},
"800": {
"value": "#41202D",
"type": "color"
},
"900": {
"value": "#28151C",
"type": "color"
}
}
}
}