#100535 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #100535 works with other colors. Named schemes with #100535 in its natural role, and a note on why the supporting colors balance it.
Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Navy keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.
How #100535 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #100535 at work across the surfaces designers actually ship.
:root {
--color-base: #100535;
--color-base-rgb: 16 5 53;
--color-base-oklch: oklch(17.8% 0.088 284.4);
--color-50: #F4F0FE;
--color-100: #E1D9FD;
--color-200: #C4B4F8;
--color-300: #9B82ED;
--color-400: #7454DE;
--color-500: #5331C3;
--color-600: #452D95;
--color-700: #362669;
--color-800: #261C44;
--color-900: #19132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
navy: {
50: '#F4F0FE',
100: '#E1D9FD',
200: '#C4B4F8',
300: '#9B82ED',
400: '#7454DE',
500: '#5331C3',
600: '#452D95',
700: '#362669',
800: '#261C44',
900: '#19132A',
},
}
$base: #100535; $base-ink: #FFFFFF; $base-50: #F4F0FE; $base-100: #E1D9FD; $base-200: #C4B4F8; $base-300: #9B82ED; $base-400: #7454DE; $base-500: #5331C3; $base-600: #452D95; $base-700: #362669; $base-800: #261C44; $base-900: #19132A; $base-hover: #0D0429; $base-subtle: #A490E6;
{
"color": {
"base": {
"value": "#100535",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F0FE",
"type": "color"
},
"100": {
"value": "#E1D9FD",
"type": "color"
},
"200": {
"value": "#C4B4F8",
"type": "color"
},
"300": {
"value": "#9B82ED",
"type": "color"
},
"400": {
"value": "#7454DE",
"type": "color"
},
"500": {
"value": "#5331C3",
"type": "color"
},
"600": {
"value": "#452D95",
"type": "color"
},
"700": {
"value": "#362669",
"type": "color"
},
"800": {
"value": "#261C44",
"type": "color"
},
"900": {
"value": "#19132A",
"type": "color"
}
}
}
}