#100712 is a muted, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It holds up as a large surface and is too dark to lead as a primary accent.
Not just a swatch — here's how #100712 works with other colors. Named schemes with #100712 in its natural role, and a note on why the supporting colors balance it.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
Jet Black sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #100712 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #100712 at work across the surfaces designers actually ship.
:root {
--color-base: #100712;
--color-base-rgb: 16 7 18;
--color-base-oklch: oklch(14.8% 0.028 320.4);
--color-50: #FAF4FB;
--color-100: #F1E1F4;
--color-200: #E2C4E8;
--color-300: #CA9BD4;
--color-400: #B075BD;
--color-500: #9354A1;
--color-600: #72467C;
--color-700: #533659;
--color-800: #37263B;
--color-900: #221925;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#FAF4FB',
100: '#F1E1F4',
200: '#E2C4E8',
300: '#CA9BD4',
400: '#B075BD',
500: '#9354A1',
600: '#72467C',
700: '#533659',
800: '#37263B',
900: '#221925',
},
}
$base: #100712; $base-ink: #FFFFFF; $base-50: #FAF4FB; $base-100: #F1E1F4; $base-200: #E2C4E8; $base-300: #CA9BD4; $base-400: #B075BD; $base-500: #9354A1; $base-600: #72467C; $base-700: #533659; $base-800: #37263B; $base-900: #221925; $base-hover: #0D060F; $base-subtle: #C69ECF;
{
"color": {
"base": {
"value": "#100712",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4FB",
"type": "color"
},
"100": {
"value": "#F1E1F4",
"type": "color"
},
"200": {
"value": "#E2C4E8",
"type": "color"
},
"300": {
"value": "#CA9BD4",
"type": "color"
},
"400": {
"value": "#B075BD",
"type": "color"
},
"500": {
"value": "#9354A1",
"type": "color"
},
"600": {
"value": "#72467C",
"type": "color"
},
"700": {
"value": "#533659",
"type": "color"
},
"800": {
"value": "#37263B",
"type": "color"
},
"900": {
"value": "#221925",
"type": "color"
}
}
}
}