#100713 is a muted, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It holds up as a large surface and is too dark to lead as a primary accent.
Not just a swatch — here's how #100713 works with other colors. Named schemes with #100713 in its natural role, and a note on why the supporting colors balance it.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
Jet Black sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #100713 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #100713 at work across the surfaces designers actually ship.
:root {
--color-base: #100713;
--color-base-rgb: 16 7 19;
--color-base-oklch: oklch(14.9% 0.030 317.6);
--color-50: #F9F3FB;
--color-100: #F0E1F5;
--color-200: #E0C4E9;
--color-300: #C69AD5;
--color-400: #AC73BF;
--color-500: #8F52A3;
--color-600: #6F447E;
--color-700: #51355A;
--color-800: #36253C;
--color-900: #221825;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#F9F3FB',
100: '#F0E1F5',
200: '#E0C4E9',
300: '#C69AD5',
400: '#AC73BF',
500: '#8F52A3',
600: '#6F447E',
700: '#51355A',
800: '#36253C',
900: '#221825',
},
}
$base: #100713; $base-ink: #FFFFFF; $base-50: #F9F3FB; $base-100: #F0E1F5; $base-200: #E0C4E9; $base-300: #C69AD5; $base-400: #AC73BF; $base-500: #8F52A3; $base-600: #6F447E; $base-700: #51355A; $base-800: #36253C; $base-900: #221825; $base-hover: #0D060F; $base-subtle: #C39DD0;
{
"color": {
"base": {
"value": "#100713",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F3FB",
"type": "color"
},
"100": {
"value": "#F0E1F5",
"type": "color"
},
"200": {
"value": "#E0C4E9",
"type": "color"
},
"300": {
"value": "#C69AD5",
"type": "color"
},
"400": {
"value": "#AC73BF",
"type": "color"
},
"500": {
"value": "#8F52A3",
"type": "color"
},
"600": {
"value": "#6F447E",
"type": "color"
},
"700": {
"value": "#51355A",
"type": "color"
},
"800": {
"value": "#36253C",
"type": "color"
},
"900": {
"value": "#221825",
"type": "color"
}
}
}
}