#100718 is a muted, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It holds up as a large surface and is too dark to lead as a primary accent.
Not just a swatch — here's how #100718 works with other colors. Named schemes with #100718 in its natural role, and a note on why the supporting colors balance it.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
Jet Black sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
How #100718 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #100718 at work across the surfaces designers actually ship.
:root {
--color-base: #100718;
--color-base-rgb: 16 7 24;
--color-base-oklch: oklch(15.3% 0.038 307.3);
--color-50: #F8F3FC;
--color-100: #EBDFF6;
--color-200: #D8C0ED;
--color-300: #BA94DB;
--color-400: #9C6BC7;
--color-500: #7E4AAB;
--color-600: #633F83;
--color-700: #49315E;
--color-800: #31233E;
--color-900: #1F1726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#F8F3FC',
100: '#EBDFF6',
200: '#D8C0ED',
300: '#BA94DB',
400: '#9C6BC7',
500: '#7E4AAB',
600: '#633F83',
700: '#49315E',
800: '#31233E',
900: '#1F1726',
},
}
$base: #100718; $base-ink: #FFFFFF; $base-50: #F8F3FC; $base-100: #EBDFF6; $base-200: #D8C0ED; $base-300: #BA94DB; $base-400: #9C6BC7; $base-500: #7E4AAB; $base-600: #633F83; $base-700: #49315E; $base-800: #31233E; $base-900: #1F1726; $base-hover: #0D0613; $base-subtle: #B999D5;
{
"color": {
"base": {
"value": "#100718",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F3FC",
"type": "color"
},
"100": {
"value": "#EBDFF6",
"type": "color"
},
"200": {
"value": "#D8C0ED",
"type": "color"
},
"300": {
"value": "#BA94DB",
"type": "color"
},
"400": {
"value": "#9C6BC7",
"type": "color"
},
"500": {
"value": "#7E4AAB",
"type": "color"
},
"600": {
"value": "#633F83",
"type": "color"
},
"700": {
"value": "#49315E",
"type": "color"
},
"800": {
"value": "#31233E",
"type": "color"
},
"900": {
"value": "#1F1726",
"type": "color"
}
}
}
}