#100727 is a deep, temperate purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #100727 works with other colors. Named schemes with #100727 in its natural role, and a note on why the supporting colors balance it.
Jet Black opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Jet Black keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
How #100727 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #100727 at work across the surfaces designers actually ship.
:root {
--color-base: #100727;
--color-base-rgb: 16 7 39;
--color-base-oklch: oklch(16.6% 0.063 291.3);
--color-50: #F5F1FD;
--color-100: #E4DBFA;
--color-200: #CABAF3;
--color-300: #A48AE5;
--color-400: #805FD3;
--color-500: #603DB8;
--color-600: #4E358C;
--color-700: #3B2B64;
--color-800: #292041;
--color-900: #1A1528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#F5F1FD',
100: '#E4DBFA',
200: '#CABAF3',
300: '#A48AE5',
400: '#805FD3',
500: '#603DB8',
600: '#4E358C',
700: '#3B2B64',
800: '#292041',
900: '#1A1528',
},
}
$base: #100727; $base-ink: #FFFFFF; $base-50: #F5F1FD; $base-100: #E4DBFA; $base-200: #CABAF3; $base-300: #A48AE5; $base-400: #805FD3; $base-500: #603DB8; $base-600: #4E358C; $base-700: #3B2B64; $base-800: #292041; $base-900: #1A1528; $base-hover: #0D061F; $base-subtle: #A994DE;
{
"color": {
"base": {
"value": "#100727",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F1FD",
"type": "color"
},
"100": {
"value": "#E4DBFA",
"type": "color"
},
"200": {
"value": "#CABAF3",
"type": "color"
},
"300": {
"value": "#A48AE5",
"type": "color"
},
"400": {
"value": "#805FD3",
"type": "color"
},
"500": {
"value": "#603DB8",
"type": "color"
},
"600": {
"value": "#4E358C",
"type": "color"
},
"700": {
"value": "#3B2B64",
"type": "color"
},
"800": {
"value": "#292041",
"type": "color"
},
"900": {
"value": "#1A1528",
"type": "color"
}
}
}
}