Nearest named color: Navy
#100738
#100738
Nearest named
Navy
Family
Blue
Lightness
18.6%
Chroma
0.089
Hue angle
282.1°
Temperature
Cool
Contrast on white
18.93:1 · AAA
Contrast on black
1.02:1 · Fail
Web-safe
#000033
CSS oklch()
19% 0.09 282

#100738 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #100738

Not just a swatch — here's how #100738 works with other colors. Named schemes with #100738 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Navy keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.

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Color Lab

How #100738 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 34/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 18/100
Very low
Firm and assertive — carries weight and contrast.
Depth 80/100
Very high
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 31/100
Low
A faint retro warmth without tipping into sepia.
Luxury 82/100
Very high
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 34/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 12/100
Very low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 46/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 87/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #100738

For UI
For branding
For interior
For fashion
People also use #100738 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 18.9:1. Use
Subtle surface Use #C2B9EB for cards and hover fills. Tint 80
Avoid beside #1F0736 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #100738 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #100738;
  --color-base-rgb: 16 7 56;
  --color-base-oklch: oklch(18.6% 0.089 282.1);
  --color-50: #F3F1FE;
  --color-100: #E0DAFB;
  --color-200: #C2B6F6;
  --color-300: #9885EA;
  --color-400: #7058DA;
  --color-500: #4F36BF;
  --color-600: #423091;
  --color-700: #332867;
  --color-800: #251E43;
  --color-900: #181429;
  --color-on-base: #FFFFFF;
}