#100741 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #100741 works with other colors. Named schemes with #100741 in its natural role, and a note on why the supporting colors balance it.
Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Navy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Navy.
Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.
How #100741 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #100741 at work across the surfaces designers actually ship.
:root {
--color-base: #100741;
--color-base-rgb: 16 7 65;
--color-base-oklch: oklch(19.7% 0.101 278.9);
--color-50: #F3F1FE;
--color-100: #DED9FC;
--color-200: #BFB5F7;
--color-300: #9383EC;
--color-400: #6A56DC;
--color-500: #4833C2;
--color-600: #3E2E93;
--color-700: #312768;
--color-800: #231D44;
--color-900: #17142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
navy: {
50: '#F3F1FE',
100: '#DED9FC',
200: '#BFB5F7',
300: '#9383EC',
400: '#6A56DC',
500: '#4833C2',
600: '#3E2E93',
700: '#312768',
800: '#231D44',
900: '#17142A',
},
}
$base: #100741; $base-ink: #FFFFFF; $base-50: #F3F1FE; $base-100: #DED9FC; $base-200: #BFB5F7; $base-300: #9383EC; $base-400: #6A56DC; $base-500: #4833C2; $base-600: #3E2E93; $base-700: #312768; $base-800: #231D44; $base-900: #17142A; $base-hover: #0C0534; $base-subtle: #A195E6;
{
"color": {
"base": {
"value": "#100741",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F1FE",
"type": "color"
},
"100": {
"value": "#DED9FC",
"type": "color"
},
"200": {
"value": "#BFB5F7",
"type": "color"
},
"300": {
"value": "#9383EC",
"type": "color"
},
"400": {
"value": "#6A56DC",
"type": "color"
},
"500": {
"value": "#4833C2",
"type": "color"
},
"600": {
"value": "#3E2E93",
"type": "color"
},
"700": {
"value": "#312768",
"type": "color"
},
"800": {
"value": "#231D44",
"type": "color"
},
"900": {
"value": "#17142A",
"type": "color"
}
}
}
}