What color is #1007BD?

#1007BD is a dark, vivid blue. In RGB it is rgb(16, 7, 189), and in HSL hsl(243, 93%, 38%).

Is #1007BD accessible as text?

On white, #1007BD has a contrast ratio of 11.75:1 (passes WCAG AA for body text); on black it is 1.79:1 (fails). For text placed on #1007BD, use white for the best readability.

What is the closest Tailwind color to #1007BD?

The nearest Tailwind CSS token is indigo-800 (#372AAC).

What colors go well with #1007BD?

#1007BD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #B2BB07. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #1007BD below.

Is #1007BD good for buttons?

#1007BD works well for buttons and highlights, but use white text on #1007BD — black text only reaches 1.79:1, below the 4.5:1 needed for normal-size labels.

Is #1007BD the same as CSS mediumblue?

No — #1007BD is not the CSS named color mediumblue, but mediumblue (#0000CD) is the closest CSS named color.

#1007BD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #1007BD

Not just a swatch — here's how #1007BD works with other colors. Named schemes with #1007BD in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #1007BD Anchor #141210 Accent #DD965A Secondary #242933 Surface #F4ECE3

Medium Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Tech Product Signal · 5 colors

Signal #1007BD Surface #14161A Highlight #F4F6F8 Secondary #5B6672 Accent #264BDA

Medium Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Blue.

Moody Editorial Color · 5 colors

Color #1007BD Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DB Accent #23006D

Medium Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Medium Blue.

Coastal Morning Lead · 5 colors

Lead #1007BD Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Medium Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #1007BD Secondary #4E6497 Support #9D8F88 Ink #18140F

Medium Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Blue carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #1007BD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 10/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 20/100

Low

Firm and assertive — carries weight and contrast.

Depth 70/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 7/100

Very low

Clean and current — no dusty, aged cast.

Luxury 58/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 95/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 41/100

Moderate

Workable accent with care around contrast.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 56/100

Moderate

Prints close, with a slight loss of vibrancy.

Pairs with #1007BD

For UI

For branding

For interior

For fashion

People also use #1007BD with

True Blue Grape Citron Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 11.7:1. Use

Subtle surface Use #CCCAF5 for cards and hover fills. Tint 80

Avoid beside #4C07BB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #1007BD at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #1007BD;
  --color-base-rgb: 16 7 189;
  --color-base-oklch: oklch(36.8% 0.245 266.2);
  --color-50: #F1F0FE;
  --color-100: #DAD8FD;
  --color-200: #B4B1FC;
  --color-300: #827CF4;
  --color-400: #544CE6;
  --color-500: #3129CC;
  --color-600: #2D279B;
  --color-700: #26226D;
  --color-800: #1C1A47;
  --color-900: #13122B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  medium-blue: {
    50: '#F1F0FE',
    100: '#DAD8FD',
    200: '#B4B1FC',
    300: '#827CF4',
    400: '#544CE6',
    500: '#3129CC',
    600: '#2D279B',
    700: '#26226D',
    800: '#1C1A47',
    900: '#13122B',
  },
}

$base: #1007BD;
$base-ink: #FFFFFF;
$base-50: #F1F0FE;
$base-100: #DAD8FD;
$base-200: #B4B1FC;
$base-300: #827CF4;
$base-400: #544CE6;
$base-500: #3129CC;
$base-600: #2D279B;
$base-700: #26226D;
$base-800: #1C1A47;
$base-900: #13122B;
$base-hover: #0D0596;
$base-subtle: #B1AEF1;

{
    "color": {
        "base": {
            "value": "#1007BD",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F1F0FE",
                "type": "color"
            },
            "100": {
                "value": "#DAD8FD",
                "type": "color"
            },
            "200": {
                "value": "#B4B1FC",
                "type": "color"
            },
            "300": {
                "value": "#827CF4",
                "type": "color"
            },
            "400": {
                "value": "#544CE6",
                "type": "color"
            },
            "500": {
                "value": "#3129CC",
                "type": "color"
            },
            "600": {
                "value": "#2D279B",
                "type": "color"
            },
            "700": {
                "value": "#26226D",
                "type": "color"
            },
            "800": {
                "value": "#1C1A47",
                "type": "color"
            },
            "900": {
                "value": "#13122B",
                "type": "color"
            }
        }
    }
}

Palettes built on #1007BD

Color Lab

Pairs with #1007BD

UI roles & guardrails

In real applications

Scales

Every model

Export