#100B28 is a deep, temperate purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #100B28 works with other colors. Named schemes with #100B28 in its natural role, and a note on why the supporting colors balance it.
Jet Black opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Jet Black keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
How #100B28 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #100B28 at work across the surfaces designers actually ship.
:root {
--color-base: #100B28;
--color-base-rgb: 16 11 40;
--color-base-oklch: oklch(17.6% 0.057 287.0);
--color-50: #F4F3FC;
--color-100: #E2DEF7;
--color-200: #C7BFED;
--color-300: #9F93DC;
--color-400: #7A6AC8;
--color-500: #5948AD;
--color-600: #493D84;
--color-700: #38305E;
--color-800: #27233E;
--color-900: #191726;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#F4F3FC',
100: '#E2DEF7',
200: '#C7BFED',
300: '#9F93DC',
400: '#7A6AC8',
500: '#5948AD',
600: '#493D84',
700: '#38305E',
800: '#27233E',
900: '#191726',
},
}
$base: #100B28; $base-ink: #FFFFFF; $base-50: #F4F3FC; $base-100: #E2DEF7; $base-200: #C7BFED; $base-300: #9F93DC; $base-400: #7A6AC8; $base-500: #5948AD; $base-600: #493D84; $base-700: #38305E; $base-800: #27233E; $base-900: #191726; $base-hover: #0D0920; $base-subtle: #A69CD8;
{
"color": {
"base": {
"value": "#100B28",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F3FC",
"type": "color"
},
"100": {
"value": "#E2DEF7",
"type": "color"
},
"200": {
"value": "#C7BFED",
"type": "color"
},
"300": {
"value": "#9F93DC",
"type": "color"
},
"400": {
"value": "#7A6AC8",
"type": "color"
},
"500": {
"value": "#5948AD",
"type": "color"
},
"600": {
"value": "#493D84",
"type": "color"
},
"700": {
"value": "#38305E",
"type": "color"
},
"800": {
"value": "#27233E",
"type": "color"
},
"900": {
"value": "#191726",
"type": "color"
}
}
}
}