#100B34 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #100B34 works with other colors. Named schemes with #100B34 in its natural role, and a note on why the supporting colors balance it.
Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Navy keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.
How #100B34 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #100B34 at work across the surfaces designers actually ship.
:root {
--color-base: #100B34;
--color-base-rgb: 16 11 52;
--color-base-oklch: oklch(18.9% 0.077 281.6);
--color-50: #F3F2FD;
--color-100: #E0DDF9;
--color-200: #C2BCF1;
--color-300: #978EE2;
--color-400: #7063CF;
--color-500: #4F41B4;
--color-600: #423889;
--color-700: #332D62;
--color-800: #242140;
--color-900: #181627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
navy: {
50: '#F3F2FD',
100: '#E0DDF9',
200: '#C2BCF1',
300: '#978EE2',
400: '#7063CF',
500: '#4F41B4',
600: '#423889',
700: '#332D62',
800: '#242140',
900: '#181627',
},
}
$base: #100B34; $base-ink: #FFFFFF; $base-50: #F3F2FD; $base-100: #E0DDF9; $base-200: #C2BCF1; $base-300: #978EE2; $base-400: #7063CF; $base-500: #4F41B4; $base-600: #423889; $base-700: #332D62; $base-800: #242140; $base-900: #181627; $base-hover: #0C0928; $base-subtle: #A29ADD;
{
"color": {
"base": {
"value": "#100B34",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F2FD",
"type": "color"
},
"100": {
"value": "#E0DDF9",
"type": "color"
},
"200": {
"value": "#C2BCF1",
"type": "color"
},
"300": {
"value": "#978EE2",
"type": "color"
},
"400": {
"value": "#7063CF",
"type": "color"
},
"500": {
"value": "#4F41B4",
"type": "color"
},
"600": {
"value": "#423889",
"type": "color"
},
"700": {
"value": "#332D62",
"type": "color"
},
"800": {
"value": "#242140",
"type": "color"
},
"900": {
"value": "#181627",
"type": "color"
}
}
}
}