#100B37 is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #100B37 works with other colors. Named schemes with #100B37 in its natural role, and a note on why the supporting colors balance it.
Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Navy keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.
How #100B37 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #100B37 at work across the surfaces designers actually ship.
:root {
--color-base: #100B37;
--color-base-rgb: 16 11 55;
--color-base-oklch: oklch(19.2% 0.082 280.6);
--color-50: #F3F2FD;
--color-100: #E0DCF9;
--color-200: #C1BBF1;
--color-300: #968CE3;
--color-400: #6E62D0;
--color-500: #4D3FB5;
--color-600: #41378B;
--color-700: #332C62;
--color-800: #242041;
--color-900: #181628;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
navy: {
50: '#F3F2FD',
100: '#E0DCF9',
200: '#C1BBF1',
300: '#968CE3',
400: '#6E62D0',
500: '#4D3FB5',
600: '#41378B',
700: '#332C62',
800: '#242041',
900: '#181628',
},
}
$base: #100B37; $base-ink: #FFFFFF; $base-50: #F3F2FD; $base-100: #E0DCF9; $base-200: #C1BBF1; $base-300: #968CE3; $base-400: #6E62D0; $base-500: #4D3FB5; $base-600: #41378B; $base-700: #332C62; $base-800: #242041; $base-900: #181628; $base-hover: #0D092C; $base-subtle: #A29BDE;
{
"color": {
"base": {
"value": "#100B37",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F2FD",
"type": "color"
},
"100": {
"value": "#E0DCF9",
"type": "color"
},
"200": {
"value": "#C1BBF1",
"type": "color"
},
"300": {
"value": "#968CE3",
"type": "color"
},
"400": {
"value": "#6E62D0",
"type": "color"
},
"500": {
"value": "#4D3FB5",
"type": "color"
},
"600": {
"value": "#41378B",
"type": "color"
},
"700": {
"value": "#332C62",
"type": "color"
},
"800": {
"value": "#242041",
"type": "color"
},
"900": {
"value": "#181628",
"type": "color"
}
}
}
}