#100B40 is a deep, cool violet. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #100B40 works with other colors. Named schemes with #100B40 in its natural role, and a note on why the supporting colors balance it.
Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Navy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Navy.
Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.
How #100B40 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #100B40 at work across the surfaces designers actually ship.
:root {
--color-base: #100B40;
--color-base-rgb: 16 11 64;
--color-base-oklch: oklch(20.2% 0.095 277.9);
--color-50: #F3F1FD;
--color-100: #DEDBFA;
--color-200: #BFB9F3;
--color-300: #938AE5;
--color-400: #6A5ED4;
--color-500: #483CB9;
--color-600: #3E358D;
--color-700: #302B64;
--color-800: #231F42;
--color-900: #171528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
navy: {
50: '#F3F1FD',
100: '#DEDBFA',
200: '#BFB9F3',
300: '#938AE5',
400: '#6A5ED4',
500: '#483CB9',
600: '#3E358D',
700: '#302B64',
800: '#231F42',
900: '#171528',
},
}
$base: #100B40; $base-ink: #FFFFFF; $base-50: #F3F1FD; $base-100: #DEDBFA; $base-200: #BFB9F3; $base-300: #938AE5; $base-400: #6A5ED4; $base-500: #483CB9; $base-600: #3E358D; $base-700: #302B64; $base-800: #231F42; $base-900: #171528; $base-hover: #0D0934; $base-subtle: #A29BE1;
{
"color": {
"base": {
"value": "#100B40",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F3F1FD",
"type": "color"
},
"100": {
"value": "#DEDBFA",
"type": "color"
},
"200": {
"value": "#BFB9F3",
"type": "color"
},
"300": {
"value": "#938AE5",
"type": "color"
},
"400": {
"value": "#6A5ED4",
"type": "color"
},
"500": {
"value": "#483CB9",
"type": "color"
},
"600": {
"value": "#3E358D",
"type": "color"
},
"700": {
"value": "#302B64",
"type": "color"
},
"800": {
"value": "#231F42",
"type": "color"
},
"900": {
"value": "#171528",
"type": "color"
}
}
}
}