#1017DB is a deep, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #1017DB works with other colors. Named schemes with #1017DB in its natural role, and a note on why the supporting colors balance it.
Medium Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Blue.
Medium Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Blue carrying the quiet middle.
Medium Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #1017DB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #1017DB at work across the surfaces designers actually ship.
:root {
--color-base: #1017DB;
--color-base-rgb: 16 23 219;
--color-base-oklch: oklch(41.7% 0.270 265.7);
--color-50: #F0F1FE;
--color-100: #D8D9FD;
--color-200: #B3B6F9;
--color-300: #8084EF;
--color-400: #5257E0;
--color-500: #2F34C6;
--color-600: #2B2F96;
--color-700: #25276A;
--color-800: #1C1D45;
--color-900: #13142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-blue: {
50: '#F0F1FE',
100: '#D8D9FD',
200: '#B3B6F9',
300: '#8084EF',
400: '#5257E0',
500: '#2F34C6',
600: '#2B2F96',
700: '#25276A',
800: '#1C1D45',
900: '#13142A',
},
}
$base: #1017DB; $base-ink: #FFFFFF; $base-50: #F0F1FE; $base-100: #D8D9FD; $base-200: #B3B6F9; $base-300: #8084EF; $base-400: #5257E0; $base-500: #2F34C6; $base-600: #2B2F96; $base-700: #25276A; $base-800: #1C1D45; $base-900: #13142A; $base-hover: #0D13AF; $base-subtle: #BBBCF1;
{
"color": {
"base": {
"value": "#1017DB",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F0F1FE",
"type": "color"
},
"100": {
"value": "#D8D9FD",
"type": "color"
},
"200": {
"value": "#B3B6F9",
"type": "color"
},
"300": {
"value": "#8084EF",
"type": "color"
},
"400": {
"value": "#5257E0",
"type": "color"
},
"500": {
"value": "#2F34C6",
"type": "color"
},
"600": {
"value": "#2B2F96",
"type": "color"
},
"700": {
"value": "#25276A",
"type": "color"
},
"800": {
"value": "#1C1D45",
"type": "color"
},
"900": {
"value": "#13142A",
"type": "color"
}
}
}
}