What color is #101D72?

#101D72 is a dark, vivid blue. In RGB it is rgb(16, 29, 114), and in HSL hsl(232, 75%, 25%).

Is #101D72 accessible as text?

On white, #101D72 has a contrast ratio of 14.58:1 (passes WCAG AA for body text); on black it is 1.44:1 (fails). For text placed on #101D72, use white for the best readability.

What is the closest Tailwind color to #101D72?

The nearest Tailwind CSS token is blue-950 (#162456).

What colors go well with #101D72?

#101D72 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #706310. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #101D72 below.

Is #101D72 good for buttons?

#101D72 works well for buttons and highlights, but use white text on #101D72 — black text only reaches 1.44:1, below the 4.5:1 needed for normal-size labels.

Is #101D72 the same as CSS midnightblue?

No — #101D72 is not the CSS named color midnightblue, but midnightblue (#191970) is the closest CSS named color.

#101D72 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #101D72

Not just a swatch — here's how #101D72 works with other colors. Named schemes with #101D72 in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #101D72 Anchor #141210 Accent #DD9659 Secondary #252933 Surface #F4ECE3

Midnight Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #101D72 Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DB Accent #110038

Midnight Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Midnight Blue.

Coastal Morning Lead · 5 colors

Lead #101D72 Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Midnight Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #101D72 Secondary #7F4535 Surface #EED7C2 Accent #365246 Anchor #58223A

Midnight Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #101D72 Secondary #44506D Support #9D8F88 Ink #18140F

Midnight Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Midnight Blue carrying the quiet middle.

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Color Lab

How #101D72 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 16/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 23/100

Low

Firm and assertive — carries weight and contrast.

Depth 73/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 28/100

Low

A faint retro warmth without tipping into sepia.

Luxury 73/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 56/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 38/100

Low

Workable accent with care around contrast.

Surface fit 22/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 75/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #101D72

For UI

For branding

For interior

For fashion

People also use #101D72 with

Teal Blue Indigo Dark Olive Green Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 14.6:1. Use

Subtle surface Use #C4CAED for cards and hover fills. Tint 80

Avoid beside #231070 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #101D72 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #101D72;
  --color-base-rgb: 16 29 114;
  --color-base-oklch: oklch(29.2% 0.144 268.0);
  --color-50: #F1F3FE;
  --color-100: #DADFFB;
  --color-200: #B8C0F5;
  --color-300: #8794E8;
  --color-400: #5B6BD7;
  --color-500: #384ABC;
  --color-600: #323F90;
  --color-700: #293166;
  --color-800: #1E2342;
  --color-900: #141729;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  midnight-blue: {
    50: '#F1F3FE',
    100: '#DADFFB',
    200: '#B8C0F5',
    300: '#8794E8',
    400: '#5B6BD7',
    500: '#384ABC',
    600: '#323F90',
    700: '#293166',
    800: '#1E2342',
    900: '#141729',
  },
}

$base: #101D72;
$base-ink: #FFFFFF;
$base-50: #F1F3FE;
$base-100: #DADFFB;
$base-200: #B8C0F5;
$base-300: #8794E8;
$base-400: #5B6BD7;
$base-500: #384ABC;
$base-600: #323F90;
$base-700: #293166;
$base-800: #1E2342;
$base-900: #141729;
$base-hover: #0D1759;
$base-subtle: #A5AEE6;

{
    "color": {
        "base": {
            "value": "#101D72",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F1F3FE",
                "type": "color"
            },
            "100": {
                "value": "#DADFFB",
                "type": "color"
            },
            "200": {
                "value": "#B8C0F5",
                "type": "color"
            },
            "300": {
                "value": "#8794E8",
                "type": "color"
            },
            "400": {
                "value": "#5B6BD7",
                "type": "color"
            },
            "500": {
                "value": "#384ABC",
                "type": "color"
            },
            "600": {
                "value": "#323F90",
                "type": "color"
            },
            "700": {
                "value": "#293166",
                "type": "color"
            },
            "800": {
                "value": "#1E2342",
                "type": "color"
            },
            "900": {
                "value": "#141729",
                "type": "color"
            }
        }
    }
}

Palettes built on #101D72

Color Lab

Pairs with #101D72

UI roles & guardrails

In real applications

Scales

Every model

Export