#121BC0 is a deep, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #121BC0 works with other colors. Named schemes with #121BC0 in its natural role, and a note on why the supporting colors balance it.
Medium Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Blue.
Medium Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Medium Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Blue carrying the quiet middle.
Medium Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #121BC0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #121BC0 at work across the surfaces designers actually ship.
:root {
--color-base: #121BC0;
--color-base-rgb: 18 27 192;
--color-base-oklch: oklch(38.6% 0.239 266.4);
--color-50: #F0F1FE;
--color-100: #D9DAFD;
--color-200: #B4B8F8;
--color-300: #8287ED;
--color-400: #545BDE;
--color-500: #3139C3;
--color-600: #2D3295;
--color-700: #262969;
--color-800: #1C1E44;
--color-900: #13142A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-blue: {
50: '#F0F1FE',
100: '#D9DAFD',
200: '#B4B8F8',
300: '#8287ED',
400: '#545BDE',
500: '#3139C3',
600: '#2D3295',
700: '#262969',
800: '#1C1E44',
900: '#13142A',
},
}
$base: #121BC0; $base-ink: #FFFFFF; $base-50: #F0F1FE; $base-100: #D9DAFD; $base-200: #B4B8F8; $base-300: #8287ED; $base-400: #545BDE; $base-500: #3139C3; $base-600: #2D3295; $base-700: #262969; $base-800: #1C1E44; $base-900: #13142A; $base-hover: #0E1599; $base-subtle: #B5B8EE;
{
"color": {
"base": {
"value": "#121BC0",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F0F1FE",
"type": "color"
},
"100": {
"value": "#D9DAFD",
"type": "color"
},
"200": {
"value": "#B4B8F8",
"type": "color"
},
"300": {
"value": "#8287ED",
"type": "color"
},
"400": {
"value": "#545BDE",
"type": "color"
},
"500": {
"value": "#3139C3",
"type": "color"
},
"600": {
"value": "#2D3295",
"type": "color"
},
"700": {
"value": "#262969",
"type": "color"
},
"800": {
"value": "#1C1E44",
"type": "color"
},
"900": {
"value": "#13142A",
"type": "color"
}
}
}
}