What color is #13017D?

#13017D is a dark, vivid indigo. In RGB it is rgb(19, 1, 125), and in HSL hsl(249, 98%, 25%).

Is #13017D accessible as text?

On white, #13017D has a contrast ratio of 15.81:1 (passes WCAG AA for body text); on black it is 1.33:1 (fails). For text placed on #13017D, use white for the best readability.

What is the closest Tailwind color to #13017D?

The nearest Tailwind CSS token is violet-950 (#2F0D68).

What colors go well with #13017D?

#13017D pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #6B7E01. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #13017D below.

Is #13017D good for buttons?

#13017D works well for buttons and highlights, but use white text on #13017D — black text only reaches 1.33:1, below the 4.5:1 needed for normal-size labels.

Is #13017D the same as CSS navy?

No — #13017D is not the CSS named color navy, but navy (#000080) is the closest CSS named color.

#13017D Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #13017D

Not just a swatch — here's how #13017D works with other colors. Named schemes with #13017D in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Feature #13017D Anchor #141210 Accent #DC9659 Secondary #252933 Surface #F3ECE3

Navy Blue carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Color #13017D Anchor #2A2A2E Secondary #6E6E74 Surface #EEE5DB Accent #12003C

Navy Blue adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Navy Blue.

Coastal Morning Lead · 5 colors

Lead #13017D Accent #A5C4C2 Surface #EAD5C0 Secondary #9AA0A1 Anchor #21344A

Navy Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #13017D Secondary #7F4535 Surface #EED7C2 Accent #365246 Anchor #582239

Navy Blue plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #13017D Secondary #3F4A6E Support #9D8F88 Ink #18140F

Navy Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy Blue carrying the quiet middle.

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Color Lab

How #13017D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 12/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 20/100

Very low

Firm and assertive — carries weight and contrast.

Depth 76/100

High

Deep and grounding — anchors a layout, strong dark-mode base.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 20/100

Very low

Clean and current — no dusty, aged cast.

Luxury 71/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 69/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 31/100

Low

Workable accent with care around contrast.

Surface fit 22/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 70/100

High

Prints close, with a slight loss of vibrancy.

Pairs with #13017D

For UI

For branding

For interior

For fashion

People also use #13017D with

Cobalt Blue Indigo Dark Olive Green Gainsboro Prussian Blue

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 15.8:1. Use

Subtle surface Use #C6BEF4 for cards and hover fills. Tint 80

Avoid beside #3E017E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #13017D at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #13017D;
  --color-base-rgb: 19 1 125;
  --color-base-oklch: oklch(27.6% 0.179 270.4);
  --color-50: #F2F0FE;
  --color-100: #DDD8FD;
  --color-200: #BCB1FC;
  --color-300: #8B78F7;
  --color-400: #6048EA;
  --color-500: #3E24D1;
  --color-600: #36249E;
  --color-700: #2C206F;
  --color-800: #201948;
  --color-900: #15112C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  navy-blue: {
    50: '#F2F0FE',
    100: '#DDD8FD',
    200: '#BCB1FC',
    300: '#8B78F7',
    400: '#6048EA',
    500: '#3E24D1',
    600: '#36249E',
    700: '#2C206F',
    800: '#201948',
    900: '#15112C',
  },
}

$base: #13017D;
$base-ink: #FFFFFF;
$base-50: #F2F0FE;
$base-100: #DDD8FD;
$base-200: #BCB1FC;
$base-300: #8B78F7;
$base-400: #6048EA;
$base-500: #3E24D1;
$base-600: #36249E;
$base-700: #2C206F;
$base-800: #201948;
$base-900: #15112C;
$base-hover: #100165;
$base-subtle: #A89BF0;

{
    "color": {
        "base": {
            "value": "#13017D",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F2F0FE",
                "type": "color"
            },
            "100": {
                "value": "#DDD8FD",
                "type": "color"
            },
            "200": {
                "value": "#BCB1FC",
                "type": "color"
            },
            "300": {
                "value": "#8B78F7",
                "type": "color"
            },
            "400": {
                "value": "#6048EA",
                "type": "color"
            },
            "500": {
                "value": "#3E24D1",
                "type": "color"
            },
            "600": {
                "value": "#36249E",
                "type": "color"
            },
            "700": {
                "value": "#2C206F",
                "type": "color"
            },
            "800": {
                "value": "#201948",
                "type": "color"
            },
            "900": {
                "value": "#15112C",
                "type": "color"
            }
        }
    }
}

Palettes built on #13017D

Color Lab

Pairs with #13017D

UI roles & guardrails

In real applications

Scales

Every model

Export