#17014E is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #17014E works with other colors. Named schemes with #17014E in its natural role, and a note on why the supporting colors balance it.
Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Navy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Navy.
Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.
How #17014E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #17014E at work across the surfaces designers actually ship.
:root {
--color-base: #17014E;
--color-base-rgb: 23 1 78;
--color-base-oklch: oklch(21.2% 0.124 282.6);
--color-50: #F4F0FE;
--color-100: #E2D8FD;
--color-200: #C6B1FC;
--color-300: #9C79F6;
--color-400: #7649E9;
--color-500: #5525D0;
--color-600: #47259D;
--color-700: #36206F;
--color-800: #261948;
--color-900: #19112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
navy: {
50: '#F4F0FE',
100: '#E2D8FD',
200: '#C6B1FC',
300: '#9C79F6',
400: '#7649E9',
500: '#5525D0',
600: '#47259D',
700: '#36206F',
800: '#261948',
900: '#19112C',
},
}
$base: #17014E; $base-ink: #FFFFFF; $base-50: #F4F0FE; $base-100: #E2D8FD; $base-200: #C6B1FC; $base-300: #9C79F6; $base-400: #7649E9; $base-500: #5525D0; $base-600: #47259D; $base-700: #36206F; $base-800: #261948; $base-900: #19112C; $base-hover: #12013C; $base-subtle: #A98EEE;
{
"color": {
"base": {
"value": "#17014E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F0FE",
"type": "color"
},
"100": {
"value": "#E2D8FD",
"type": "color"
},
"200": {
"value": "#C6B1FC",
"type": "color"
},
"300": {
"value": "#9C79F6",
"type": "color"
},
"400": {
"value": "#7649E9",
"type": "color"
},
"500": {
"value": "#5525D0",
"type": "color"
},
"600": {
"value": "#47259D",
"type": "color"
},
"700": {
"value": "#36206F",
"type": "color"
},
"800": {
"value": "#261948",
"type": "color"
},
"900": {
"value": "#19112C",
"type": "color"
}
}
}
}