Nearest named color: Deep Purple
#17023C
#17023C
Nearest named
Deep Purple
Family
Purple
Lightness
19.0%
Chroma
0.101
Hue angle
290.7°
Temperature
Cool
Contrast on white
18.91:1 · AAA
Contrast on black
1.02:1 · Fail
Web-safe
#000033
CSS oklch()
19% 0.10 291

#17023C is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #17023C

Not just a swatch — here's how #17023C works with other colors. Named schemes with #17023C in its natural role, and a note on why the supporting colors balance it.

Luxury Packaging Feature · 5 colors

Deep Purple carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Moody Editorial Color · 5 colors

Deep Purple adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Deep Purple.

Coastal Morning Lead · 5 colors

Deep Purple opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Deep Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Deep Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Deep Purple carrying the quiet middle.

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Color Lab

How #17023C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 35/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 18/100
Very low
Firm and assertive — carries weight and contrast.
Depth 81/100
Very high
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 30/100
Low
A faint retro warmth without tipping into sepia.
Luxury 83/100
Very high
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 39/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 13/100
Very low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 42/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #17023C

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 18.9:1. Use
Subtle surface Use #CAB4F0 for cards and hover fills. Tint 80
Avoid beside #2A023B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #17023C at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #17023C;
  --color-base-rgb: 23 2 60;
  --color-base-oklch: oklch(19.0% 0.101 290.7);
  --color-50: #F5F0FE;
  --color-100: #E6D8FD;
  --color-200: #CCB1FC;
  --color-300: #A77BF4;
  --color-400: #844BE7;
  --color-500: #6428CD;
  --color-600: #51269B;
  --color-700: #3D216D;
  --color-800: #2A1A47;
  --color-900: #1B122B;
  --color-on-base: #FFFFFF;
}