Nearest named color: Brunswick Green
#17544B
#17544B
Nearest named
Brunswick Green
Family
Blue
Lightness
40.5%
Chroma
0.063
Hue angle
181.2°
Temperature
Cool
Contrast on white
8.73:1 · AAA
Contrast on black
2.13:1 · Fail
Web-safe
#006633
CSS oklch()
40% 0.06 181

#17544B is a mid-toned, cool cyan. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #17544B

Not just a swatch — here's how #17544B works with other colors. Named schemes with #17544B in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Brunswick Green opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Brunswick Green keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Brunswick Green plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Brunswick Green anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Brunswick Green is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Brunswick Green carrying the quiet middle.

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Color Lab

How #17544B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 38/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 39/100
Low
Middle-weight — neither delicate nor heavy.
Depth 58/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 26/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 45/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 62/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 24/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 60/100
Moderate
Workable accent with care around contrast.
Surface fit 40/100
Low
Usable as a tinted surface in measured doses.
Print safety 86/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #17544B

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 8.7:1. Use
Subtle surface Use #C6E7E2 for cards and hover fills. Tint 80
Avoid beside #174954 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #17544B at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #17544B;
  --color-base-rgb: 23 84 75;
  --color-base-oklch: oklch(40.5% 0.063 181.2);
  --color-50: #F3FCFB;
  --color-100: #DEF7F3;
  --color-200: #BFEDE6;
  --color-300: #93DCD1;
  --color-400: #6AC8BA;
  --color-500: #48AD9E;
  --color-600: #3D847A;
  --color-700: #305E58;
  --color-800: #233E3A;
  --color-900: #172624;
  --color-on-base: #FFFFFF;
}