#175ED9 is a mid-toned, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #175ED9 works with other colors. Named schemes with #175ED9 in its natural role, and a note on why the supporting colors balance it.
Denim Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Denim Blue.
Denim Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Denim Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Denim Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Denim Blue carrying the quiet middle.
Denim Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #175ED9 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #175ED9 at work across the surfaces designers actually ship.
:root {
--color-base: #175ED9;
--color-base-rgb: 23 94 217;
--color-base-oklch: oklch(51.8% 0.201 261.0);
--color-50: #F1F6FE;
--color-100: #D9E6FC;
--color-200: #B5CDF7;
--color-300: #83AAEC;
--color-400: #5687DC;
--color-500: #3367C2;
--color-600: #2E5393;
--color-700: #273F68;
--color-800: #1D2B44;
--color-900: #141C2A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
denim-blue: {
50: '#F1F6FE',
100: '#D9E6FC',
200: '#B5CDF7',
300: '#83AAEC',
400: '#5687DC',
500: '#3367C2',
600: '#2E5393',
700: '#273F68',
800: '#1D2B44',
900: '#141C2A',
},
}
$base: #175ED9; $base-ink: #FFFFFF; $base-50: #F1F6FE; $base-100: #D9E6FC; $base-200: #B5CDF7; $base-300: #83AAEC; $base-400: #5687DC; $base-500: #3367C2; $base-600: #2E5393; $base-700: #273F68; $base-800: #1D2B44; $base-900: #141C2A; $base-hover: #124BAE; $base-subtle: #BDD0EF;
{
"color": {
"base": {
"value": "#175ED9",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F1F6FE",
"type": "color"
},
"100": {
"value": "#D9E6FC",
"type": "color"
},
"200": {
"value": "#B5CDF7",
"type": "color"
},
"300": {
"value": "#83AAEC",
"type": "color"
},
"400": {
"value": "#5687DC",
"type": "color"
},
"500": {
"value": "#3367C2",
"type": "color"
},
"600": {
"value": "#2E5393",
"type": "color"
},
"700": {
"value": "#273F68",
"type": "color"
},
"800": {
"value": "#1D2B44",
"type": "color"
},
"900": {
"value": "#141C2A",
"type": "color"
}
}
}
}