#180010 is a deep, temperate rose. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #180010 works with other colors. Named schemes with #180010 in its natural role, and a note on why the supporting colors balance it.
Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Jet Black as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Jet Black sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.
How #180010 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #180010 at work across the surfaces designers actually ship.
:root {
--color-base: #180010;
--color-base-rgb: 24 0 16;
--color-base-oklch: oklch(14.0% 0.061 341.8);
--color-50: #FEF0FA;
--color-100: #FDD8F1;
--color-200: #FCB1E3;
--color-300: #F877CD;
--color-400: #EC46B5;
--color-500: #D22298;
--color-600: #9F2376;
--color-700: #701F55;
--color-800: #481838;
--color-900: #2C1123;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
jet-black: {
50: '#FEF0FA',
100: '#FDD8F1',
200: '#FCB1E3',
300: '#F877CD',
400: '#EC46B5',
500: '#D22298',
600: '#9F2376',
700: '#701F55',
800: '#481838',
900: '#2C1123',
},
}
$base: #180010; $base-ink: #FFFFFF; $base-50: #FEF0FA; $base-100: #FDD8F1; $base-200: #FCB1E3; $base-300: #F877CD; $base-400: #EC46B5; $base-500: #D22298; $base-600: #9F2376; $base-700: #701F55; $base-800: #481838; $base-900: #2C1123; $base-hover: #14000E; $base-subtle: #EE7FC9;
{
"color": {
"base": {
"value": "#180010",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0FA",
"type": "color"
},
"100": {
"value": "#FDD8F1",
"type": "color"
},
"200": {
"value": "#FCB1E3",
"type": "color"
},
"300": {
"value": "#F877CD",
"type": "color"
},
"400": {
"value": "#EC46B5",
"type": "color"
},
"500": {
"value": "#D22298",
"type": "color"
},
"600": {
"value": "#9F2376",
"type": "color"
},
"700": {
"value": "#701F55",
"type": "color"
},
"800": {
"value": "#481838",
"type": "color"
},
"900": {
"value": "#2C1123",
"type": "color"
}
}
}
}