Nearest named color: Jet Black
#180429
#180429
Nearest named
Jet Black
Family
Black
Lightness
17.3%
Chroma
0.074
Hue angle
305.2°
Temperature
Neutral-leaning
Contrast on white
19.30:1 · AAA
Contrast on black
1.04:1 · Fail
Web-safe
#000033
CSS oklch()
17% 0.07 305

#180429 is a deep, temperate magenta. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.

Palettes built on #180429

Not just a swatch — here's how #180429 works with other colors. Named schemes with #180429 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Jet Black opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Jet Black keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Jet Black plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Luxury Packaging Feature · 5 colors

Jet Black carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.

Minimal Editorial Surface · 5 colors

Jet Black is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Jet Black carrying the quiet middle.

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Color Lab

How #180429 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 44/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 18/100
Very low
Firm and assertive — carries weight and contrast.
Depth 81/100
Very high
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 30/100
Low
A faint retro warmth without tipping into sepia.
Luxury 82/100
Very high
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 28/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 9/100
Very low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 51/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 91/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #180429

For UI
For branding
For interior
For fashion
People also use #180429 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 19.3:1. Use
Subtle surface Use #D2B5EC for cards and hover fills. Tint 80
Avoid beside #25042A — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #180429 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #180429;
  --color-base-rgb: 24 4 41;
  --color-base-oklch: oklch(17.3% 0.074 305.2);
  --color-50: #F8F0FE;
  --color-100: #ECD9FC;
  --color-200: #D8B5F8;
  --color-300: #BB83ED;
  --color-400: #9E55DD;
  --color-500: #7F32C3;
  --color-600: #642E94;
  --color-700: #4A2669;
  --color-800: #321D44;
  --color-900: #1F142A;
  --color-on-base: #FFFFFF;
}