#18094E is a deep, cool purple. On the Color Lab it reads clean and engineered, quietly premium. It is too dark to lead as a primary accent and reproduces cleanly in print.
Not just a swatch — here's how #18094E works with other colors. Named schemes with #18094E in its natural role, and a note on why the supporting colors balance it.
Navy carries the depth in this luxury scheme, offset by a brass accent and near-black and held together by a deep neutral and an off-white surface.
Navy adds the colour to this moody editorial scheme — charcoal and a mid-grey around it, a bone highlight, and a muted jewel accent drawn from Navy.
Navy opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Navy plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Navy is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Navy carrying the quiet middle.
How #18094E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #18094E at work across the surfaces designers actually ship.
:root {
--color-base: #18094E;
--color-base-rgb: 24 9 78;
--color-base-oklch: oklch(22.4% 0.115 281.8);
--color-50: #F4F1FE;
--color-100: #E1DAFC;
--color-200: #C4B6F6;
--color-300: #9B85EB;
--color-400: #7458DA;
--color-500: #5335C0;
--color-600: #453092;
--color-700: #352867;
--color-800: #261D43;
--color-900: #191429;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
navy: {
50: '#F4F1FE',
100: '#E1DAFC',
200: '#C4B6F6',
300: '#9B85EB',
400: '#7458DA',
500: '#5335C0',
600: '#453092',
700: '#352867',
800: '#261D43',
900: '#191429',
},
}
$base: #18094E; $base-ink: #FFFFFF; $base-50: #F4F1FE; $base-100: #E1DAFC; $base-200: #C4B6F6; $base-300: #9B85EB; $base-400: #7458DA; $base-500: #5335C0; $base-600: #453092; $base-700: #352867; $base-800: #261D43; $base-900: #191429; $base-hover: #13073E; $base-subtle: #AA99E6;
{
"color": {
"base": {
"value": "#18094E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F4F1FE",
"type": "color"
},
"100": {
"value": "#E1DAFC",
"type": "color"
},
"200": {
"value": "#C4B6F6",
"type": "color"
},
"300": {
"value": "#9B85EB",
"type": "color"
},
"400": {
"value": "#7458DA",
"type": "color"
},
"500": {
"value": "#5335C0",
"type": "color"
},
"600": {
"value": "#453092",
"type": "color"
},
"700": {
"value": "#352867",
"type": "color"
},
"800": {
"value": "#261D43",
"type": "color"
},
"900": {
"value": "#191429",
"type": "color"
}
}
}
}